Neuromarketing: Marketing Meets the Brain!

Course

Online

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£ 15 VAT inc.

Description

  • Type

    Course

  • Methodology

    Online

  • Start date

    Different dates available

How much do you think about what you buy? Marketing uses subconscious triggers to keep us buying more and more. This course will show you how to be a switched on consumer, by applying neuroscience principles to help you ask yourself questions before you reach into your pocket. That is the essence of neuromarketing!Neurocognitive and Behavioral Expert, Gregory Caremans draws on some of the latest neuroscience and psychology research to break down the meaning behind the messaging. He will give an understanding of the relationship between our conscious and subconscious decision making, and the marketing strategies that play on them.Through a series of entertaining but informative videos, using real life contexts, you will begin to notice patterns of behaviour from both a consumer and marketing perspective. Learn how to question want vs need when faced with persuasive advertising campaigns.By understanding the emotional triggers in our own minds, through the principles of neuroscience, we can become empowered to make better choices.

Facilities

Location

Start date

Online

Start date

Different dates availableEnrolment now open

About this course

Understand the working of our subconscious mind A fun way of seeing through marketing tactics in ads, and point of sales Learn simple rules of to avoid falling for impulse buying

Anyone

None

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Subjects

  • Marketing
  • Neuroscience

Course programme

Introduction
Say hi to your fellow students!
Share your new course with your friends!
Introduction
The ‘Neuro' Behind The ‘Marketing'

Using Our Instinct
Survival Instincts
Practice Survival

We are Emotional Beings
Our Learning Experiences
Marketing And The Dopamine Rush
Practical Exercise

Context
Three TYPE_IDs Of Context
Context In Marketing

The Voice In Our Head
Take Control
Ego Depletion

Conclusion
Conclusion

Quiz
Part 1
Part 2
Part 3
Part 4
Part 5

Neuromarketing: Marketing Meets the Brain!

£ 15 VAT inc.