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Homepage > Design and Media > Industrial Design > Product Design

New Product Development

in CSE-Demos Training and Development (England)

Classes Workshop

Place:

London

Price:

£490 + VAT

Duration:

1 Day

Start:

12/11/2008 other dates
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Course objectives:

New product development is crucial to any growing company. This course provides the tools to develop new products and manage the risks involved, the effective ways to test the market, the models of adoption of the new product and the means to choose the most appropriate launch strategy.

CSE-Demos Training and Development

CSE-Demos Training and Development, is a subsidiary of Group Demos. Who is Group Demos? A training and publishing company with offices all over the world: London, Paris, Brussels, Berlin, Beijin...

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Course details

Type Workshop Duration 1 Day
Method / place Contact course provider Classes in London where
Suitability All those involved in the new product development process from idea generation to plan implementation. Marketing managers, product managers, research Chr(35) development managers and those job functions tasked with developing new product ideas.
Course objectives New product development is crucial to any growing company. This course provides the tools to develop new products and manage the risks involved, the effective ways to test the market, the models of adoption of the new product and the means to choose the most appropriate launch strategy.
Price £490 + VAT
Get direct information on how to enrol, venues and availability...

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Course programme

New Product Development
Overview

New product development is crucial to any growing company. This course provides the tools to develop new products and manage the risks involved, the effective ways to test the market, the models of adoption of the new product and the means to choose the most appropriate launch strategy.

Who should attend

All those involved in the new product development process from idea generation to plan implementation. Marketing managers, product managers, research Chr(35) development managers and those job functions tasked with developing new product ideas.

Course objectives

By the end of this practical course, you will be able to:

>Understand how to develop a new product development strategy

>Write and implement an NPD plan

>Adopt a structured approach to new product development

>Maintain your organisation at the leading edge of new product development

>Select the appropriate strategy

>Price your new product successfully

Course content

Why NPD?

>The role of NPD and its relationship with Corporate Objectives

Strategic Framework for NPD

>External and internal analysis

>The desired product portfolio

Overview of the NPD Process

>Key process steps

>Idea generation

>Product design

>Concept screening and testing

>Financial evaluation

Test Marketing

>Objectives

>Potential limitations

>Design considerations

>Simulated test markets

The Adoption Process

>Models of adoption

>Innovators and early adopters

>Innovation and launch strategy

Launch Strategies

>Getting the mix right

>Timing

>Management after launch

NPD Success

>New product failure and success

>Risk and success management

Action Plan

>Individual development for discussion with manager
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Venues and dates



Where London, Boundary House, 91 Charterhouse Street
When Start: 12/11/2008 Finish: 12/11/2008 See calendar
 
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When Start: 30/07/2008 Finish: 30/07/2008 See calendar
 
Where London, Boundary House, 91 Charterhouse Street
When Start: 17/09/2008 Finish: 17/09/2008 See calendar
 
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Course provider details

Provider description
CSE-Demos Training and Development, is a subsidiary of Group Demos.

Who is Group Demos?

A training and publishing company with offices all over the world: London, Paris, Brussels, Berlin, Beijing ...
34 years' experience, 32,000 clients, 800,000 delegates, 1,500 trainers...
The goal of Demos is to enable managers and their teams to remain competitive, as well as acquire and master new knowledge and personal skills.
This enables an organisation to adapt to economic, technological and environmental changes.
Get direct information on how to enrol, venues and availability...
 

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