New Sustainable Fashion

Courses

Brand management & Fashion sustainability
The “brand management & fashion sustainability” module will provide the tools to manage a brand in fashion. It will include a key-note speech by the Environment/Social Initiatives Manager of Patagonia Europe. This first module has the aim of sharing with the participants an inspiring business practice. Also the role of a CSR manager will be discussed and analyzed.
Then the course contents will start with several lectures aimed at providing the tools needed to manage responsibility in fashion & luxury. The brief for a group assignment will be shared with the participants.

Fashion innovation
The “fashion innovation” module will focus on how materials, products, supply chains & retail can be innovated through sustainability, focusing on: how and where to select innovative fibers, how to build an ingredient branding strategy, managing transparency and traceability in the supply chain, how to fight counterfeiting on a strategic and legal point of view, how to apply the sustainability principles to the retail space.

Transmedia storytelling
The “transmedia storytelling” module aims at discussing some best practices of transmedia storytelling in sustainable fashion & luxury. The module will focus on: communicating transparency along the value chain, communicating the sustainable ingredients, building a successful transmedia storytelling strategy.

Fashion future
The “fashion future” module will provide tools and food for thoughts on the following topics: design thinking approach for sustainable fashion & luxury, wearable technologies for sustainable fashion & luxury, the principles of circular economy for apparel, crowdfunding for sustainable fashion & luxury, launching and developing a start-up in sustainable fashion & luxury.

Tutorships and empowerment
Several individual and group meetings will be carried out to revise the course assignments and/or the business plans of the entrepreneurs that attend the course. Crafting new business models in fashion & luxury will be the main topic of discussion: practical tools for entrepreneurs will be shared.

Company visits
The company visits are a relevant part of the course contents and they provide the practical perspective needed when talking about sustainability.

Are Provided the following company visits:

- Candiani Denim, fabric manufacturer
- Radici Group, fiber manufacturer
- Eurojersey, fabric manufacturer
- Herno, final product manufacturer and distributor
- Cittadellarte & Biella industrial district, among the most relevant industrial districts present in Italy. Some leading luxury companies will open the doors to the participants of the “New Sustainable Fashion” course and will be discussing about the new challenges in sustainability also during a round table at Cittadellarte. Cittadellarte is a new form of artistic and cultural institution that places art in direct interaction with the various sectors of society to inspire and produce responsible transformation through ideas and creative projects. Cittadellarte Fashion B.E.S.T., born in 2009, is an operative workshop dedicated to the development of sustainability in the textile industry, and gathers in a platform dozens of companies producing eco-sustainable fabrics, yarns and fashion accessories.

Patagonia networking events
The participants will have the chance to attend a Patagonia Networking event in the Milanese flagship store in Corso Garibaldi.

Teaching model
The teaching model is composed as follows:
- In classroom lectures
- Case studies
- Company visits
- Project works
- Sessions of Career orientation and/or reviews on business ideas