The Newsletter Crash Course

Course review:

Newsletters have the potential to be an astonishingly cost-effective way of reaching customers, clients, staff or the community. Sadly many of them are binned or deleted unread.Using techniques developed in the newspaper and magazine industries, this practical one-day course will ensure your newsletter has real impact.The course will equip participants with the key skills they need to produce successful newsletters, ranging from an understanding of the basics of design, planning and deadlines, to the finer points of using news angles and producing content that just has to be read. You’ll never look at a newsletter, your own or anyone else’s, in the same light again! The course is suitable for anyone involved in producing a newsletter, starting a newsletter or joining a newsletter team.

Key training areas:

- Setting and understanding the newsletter’s objectives - Creating instant impact - Decisions about content - Using news angles to produce articles and features with reader appeal - A picture’s worth a thousand words - thinking images - Ezines and email - The disciplines that will ensure the newsletter is produced on time, on budget ... and avoids the pitfalls that send most straight to the waste bin!The course is suitable for anyone involved in producing a newsletter, starting a newsletter or joining a newsletter team.Key training areas:- Setting and understanding the newsletter’s objectives - Creating instant impact - Decisions about content - Using news angles to produce articles and features with reader appeal - A picture’s worth a thousand words - thinking images - Ezines and email - The disciplines that will ensure the newsletter is produced on time, on budget ... and avoids the pitfalls that send most straight to the waste bin!