Online Xcellence Programme (SCQF level 5)
Course
In Glasgow
Description
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Type
Course
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Location
Glasgow (Scotland)
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Start date
Different dates available
Whether you are new to digital marketing, or a seasoned professional digital marketer, this Online Xcellence workshop will equip you with the skills necessary to compete online and achieve Online Xcellence.
Facilities
Location
Start date
Start date
Reviews
Subjects
- Marketing
Course programme
- Traditional On-page Concepts.
- Keyword Research to Site Architecture.
- Link-Building.
- SEO Measurement.
- Create a Standards Document Based on Your Business Goals.
- Make a New or Redeveloped Website Search Friendly and User Friendly.
- Defining the Purpose and the Goals of Your Website.
- Respond to the Calls to Action on Your Website.
- Assess your Resources and Budget.
- How to Develop Your Brand.
- Researching the Market.
- Choosing Web Page Editing Software CMS (Content Management Software).
- How to Manage Your Website Programmers.
- Content Writing.
- Usability and Accessibility.
- How to Optimise Your Website.
- Creating Calls to Action.
- Design and Overall ROI.
- Greater Insight into the Website Marketing Tools.
Online Xcellence Programme (SCQF level 5)