Optimising your Site using Google Analytics Training
Training
In London and Manchester
Description
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Type
Training
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Location
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Duration
1 Day
Audit your site using web analytics reports and expert review techniques to identify "quick win" improvements across key page types including the home page, category and product pages. Define improvements to different page elements for key conversion page types including landing pages, search results pages and, if applicable, faceted navigation, shopping basket and checkout pages. Refine your messaging hierarchy and use persuasive copywriting techniques to maximize conversion for response pages. Suitable for: If you are responsible for increasing online leads and sales from a website, the course will help you achieve your goals. The analysis techniques and best practice approaches discussed will help all types of site owners from online sales and marketing managers, content owners or editors and specialists in usability, design and analytics.
Important information
Government funding available
Facilities
Location
Start date
Start date
Start date
Reviews
Course programme
This practical course will help you identify specific improvements to your website to deliver better results from your digital marketing.
All companies routinely use web analytics systems to report online performance. But research by Econsultancy has shown that few are taking full advantage of their tools' capabilities to drive business results.
This course focuses on applying Google Analytics, the most widely deployed tool, through advanced configuration and customization of reports. If you are using another tool, the best practice recommendations on page design improvements will be relevant.
Workshop format
The workshop has an interactive, small-group format designed to enable sharing of tips and techniques plus expert review and recommendations of your sites by course tutor, Dave Chaffey. Sites reviewed as examples of best practice will include a range of consumer and business lead generation and transactional sales sites including retail, travel, financial services, publishing and business-to-business. Attendees own sites submitted before the workshop will also be reviewed by Dave with recommendations on improvements to consider.
The core part of the course gives recommendations on best practice to improve customer journeys and conversion paths across common page types. These include the home page, product category and detail pages, search pages and, of course, landing pages.
Optimising your Site using Google Analytics Training