An Overview to Strategic Marketing

Training

In London and Birmingham

£ 595 VAT exempt

Description

  • Type

    Training

  • Level

    Intermediate

Delivering value to your business requires insight into your changing marketplace and decisions regarding how to match your organisation’s distinctive capabilities with value opportunities. Being able to do this is the key for many marketers to increase their contribution and influence in the organisation.

Facilities

Location

Start date

Birmingham (West Midlands)
See map

Start date

On request
London
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24 Eversholt Street, NW1 1AD

Start date

On request

About this course

Strategic marketing focuses on how to develop competitive advantage through the drivers of shareholder value.

This course is designed for managers and executives, irrespective of function, who are new to or have limited experience of the subject. It provides an introduction and overview of the key issues in longer-term strategic marketing decision-making.

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Reviews

Subjects

  • Marketing
  • Strategic Marketing
  • Strategic Planning
  • Strategic Management
  • Marketing Tools
  • Marketing Strategy
  • Marketing Processes
  • Marketing Analysis
  • Marketing Management
  • Marketing Planning
  • Marketing Communications

Course programme

Learning outcomes
  • Strategic marketing defined: a decision-making process for generating a strategic change perspective. What it is, what it involves and how it relates to and differs from corporate strategy and tactical marketing
  • Strategic analysis tools and how to apply them to generate insights, including the BCG/GE Portfolio matrices and TOWS analysis
  • Growth strategy including market penetration, market development, new product development and diversification
  • Frameworks for competitive advantage and brand position development
  • How to write a one page marketing strategy statement
  • How to critically assess a strategic marketing plan
  • Action planning and review

Additional information

The CIM Experience

Expert trainers - Passionate specialists who keep up to date with the latest trends in their field.
Quality delivery - Trainers are assessed annually on the quality of their delivery and delegate engagement.
Practical training methods - Theory and practical based training to takeback to the office.
Small class sizes - No more than 15 people to ensure you get the most from our trainers.
Wide breadth of topics - Marketers should understand marketing as a whole, not just digital.
3 learning levels - Introductory, Advanced and Masterclass

An Overview to Strategic Marketing

£ 595 VAT exempt