An Overview to Strategic Marketing
Training
In London and Birmingham
Description
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Type
Training
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Level
Intermediate
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Location
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Duration
1 Day
Delivering value to your business requires insight into your changing marketplace and decisions regarding how to match your organisation’s distinctive capabilities with value opportunities. Being able to do this is the key for many marketers to increase their contribution and influence in the organisation.
Facilities
Location
Start date
Start date
Start date
About this course
Strategic marketing focuses on how to develop competitive advantage through the drivers of shareholder value.
This course is designed for managers and executives, irrespective of function, who are new to or have limited experience of the subject. It provides an introduction and overview of the key issues in longer-term strategic marketing decision-making.
Reviews
Subjects
- Marketing
- Strategic Marketing
- Strategic Planning
- Strategic Management
- Marketing Tools
- Marketing Strategy
- Marketing Processes
- Marketing Analysis
- Marketing Management
- Marketing Planning
- Marketing Communications
Course programme
- Strategic marketing defined: a decision-making process for generating a strategic change perspective. What it is, what it involves and how it relates to and differs from corporate strategy and tactical marketing
- Strategic analysis tools and how to apply them to generate insights, including the BCG/GE Portfolio matrices and TOWS analysis
- Growth strategy including market penetration, market development, new product development and diversification
- Frameworks for competitive advantage and brand position development
- How to write a one page marketing strategy statement
- How to critically assess a strategic marketing plan
- Action planning and review
Additional information
Expert trainers - Passionate specialists who keep up to date with the latest trends in their field.
Quality delivery - Trainers are assessed annually on the quality of their delivery and delegate engagement.
Practical training methods - Theory and practical based training to takeback to the office.
Small class sizes - No more than 15 people to ensure you get the most from our trainers.
Wide breadth of topics - Marketers should understand marketing as a whole, not just digital.
3 learning levels - Introductory, Advanced and Masterclass
An Overview to Strategic Marketing