Part Time CIM Professional Diploma in Marketing CIMD12AL

CIM Professional Diploma in Marketing - CIMD12AL

Is the course for me?
This qualification is ideal for marketers who are concerned with managing the marketing process at an operational level, as well as those who are looking to build on the knowledge gained at Professional Certificate level with a future marketing management role in mind. The focus moves from the theoretical aspects of marketing towards the many skills needed to manage the function itself - including elements ranging from channel management to communications, along with specialist areas like new product development. This qualification is aimed at those marketers responsible for managing the marketing process at an operational level. These include those moving into a mid-level marketing position.

What will I learn?
By the end of this qualification you should be able to: Evaluate the role of the marketing planning process and implementation in a range of marketing contexts including organisational strategy, culture and the broader marketing environment.Develop and manage a brand and product portfolio in the context of the organisation's marketing strategies and objectives.Recommend how a marketing function should be structured to deliver competitive advantage, marketing and organisational success.Identify the organisation's information needs.

How will I be assessed?
You will be assessed across the four units using a blend of two basic methods: By formal examinantion By assignments such as coursework and case studies that require longer answers and will often be based on various findings and recommendations within your own company (or a company of your choice)

What can I do after the course?
Completion of the CIM Professional Diploma in Marketing qualifies you for entry onto the CIM Professional Postgraduate Diploma in Marketing. It also entitles you to upgrade your CIM membership to become an Associate and use the letters ACIM after your name. As a result, you will also be eligible to begin working towards Chartered Marketer status, confirming your standing as a top flight marketer. Cost is £1150.