Part Time International Sport Management MBA

• Ideally suited for those already working in the sport industry and who are seeking a career, or career advancement, in the rapidly expanding sports industry
• Developed in consultation with sport industry professionals in North America, Europe, Australia, Asia and the Far East to ensure a programme that is attractive to employers from around the globe
• Industry speakers, visiting lecturers, facility tours, e-learning and networking opportunities are included
• The International Sport Management MBA is taught by knowledgeable and experienced staff, including a variety of sport specialist academics and practitioners
• The growing popularity of sport by participants and spectators means a burgeoning market for sports entrepreneurs as well as new products and services
• The MBA International Sport Management has a broad focus geographically, looking at markets in North America, Europe and Asia

Career opportunities include:

• Stadia /Arena management
• Marketing, Human Resource and Strategic Management in sport organisations
• Managing and marketing in professional sport
• Management in the voluntary sector at National or International Governing Body level
• Sport event management
• Broadcasting and media sector management
• Entrepreneurial ventures

The course content is built upon basic managerial principles and applied research, explored in a variety of contexts and focusing on the commercialisation of the sport product at amateur and professional levels.

You will follow a programme of modules which focus on essential business functions and skills such as financial analysis,marketing, strategic management and people management. You will also engage in sport specific study to enable the development of knowledge and skills in sports law, sport marketing and sponsorship, sports broadcasting, sport organisations, event planning/management and impacts assessment, and managing sport operations in large scale facilities.

Students on the MBA International Sport Management programme will be required to complete 180 credits over three semesters. Students will also be expected to undertake a sport dissertation or company internship report.

The programme is delivered both on a full-time basis over a 12-month duration and for 24 months on a part-time basis. Students on both routes will be expected to attend lectures, workshops and study sessions on location at Coventry University from September to June.

Programme Structure of MBA International Sport Management,

Semester 1

• Financial Analysis and Decision Making
• Human Resource Management
• Marketing Management
• Economic Environment of Business
• The International Business of Sport

Semester 2

• Strategic Management
• Contemporary Issues in International Sport Management
• Managing Facilities and Stadia

Semester 3

• Research Methods
• Dissertation or Company Internship & Report*

* subject to student meeting specific criteria

The MBA International Sport Management programme is delivered via a combination of lectures, seminars/workshops and online/virtual communication. Students are encouraged into independent study and research and are assessed through a variety of coursework and exams which require demonstration of their knowledge of theory and its practical application