Part time Managing Marketing (Unit) Professional Diploma

Course

In Tonbridge

£ 410 + VAT

Description

  • Type

    Course

  • Location

    Tonbridge

This course leads to Module 3 of the CIM Professional Diploma in Marketing: Managing Marketing. The Professional Diploma in Marketing is ideal for marketers who are concerned with managing the marketing process at an operational level, as well as those who are.

Facilities

Location

Start date

Tonbridge (Kent)
See map
Brook Street, TN9 2PW

Start date

On request

About this course

The CIM Professional Diploma in Marketing is similar in level to an Honours degree. Therefore, in order to be considered for entry to this course you will need to hold one of the following: Bachelor or Masters degree (from a provider which is formally recognised by the appropriate official body and by the CIM) CIM Certificate in Marketing/CIM Certificate in Marketing Management Practice/CIM Professional Certificate in Marketing/CAM Diploma in Marketing Communications Edexcel (BTEC) Higher National Certificate /Diploma in any subject (UK only) NVQ or SVQ Level 3 in Marketing (UK only) NVQ or SVQ Level 4 in any other subject (UK only) Any appropriate vocational qualification approved by CIM Applicants with suitable work experience in a marketing management role will also be considered. Note: Entry level is dependent upon the currency and relevance of your qualifications and experience. If English is not your first language, you will also need to provide evidence of at least IELTS 6.5 proficiency or Trinity ISE III/IV.

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Course programme



Managing Marketing (Unit) Professional Diploma
This course leads to Module 3 of the CIM Professional Diploma in Marketing: Managing Marketing . . The Professional Diploma in Marketing is ideal for marketers who are concerned with managing the marketing process at an operational level, as well as those who are looking to build on the knowledge gained at Professional Certificate level with a future marketing management role in mind. The content of the qualification has been put together following consultation with employers to ensure that they gain relevant competencies for various stages of their marketing career. The focus moves from the theoretical aspects of marketing towards the many skills needed to manage the function itself including elements ranging from channel management to communications, along with specialist areas like new product development. Students will learn how to plan, implement and measure marketing activities at the operational level, and understand the impact of marketing decisions on other functions within the business. The typical profiles of people who might take this qualification could include:

  • Departmental managers
  • Product
  • /brand managers

  • Marketing managers
  • Account managers
  • Marketing executives
  • Business development managers
  • On completion of the full qualification (i.e. all four modules) you should be able to:

    • Manage and utilise marketing research and information, plan activity and measure the results
    • Write a marketing plan at the operational level with the many elements that entails, as well as conduct a marketing audit and measure success
    • Understand marketing communications in depth and how all parts of the promotional mix - from brand to digital - work together
    • Effectively manage marketing activities, including project planning and control, and know how marketing integrates with other functions



    Course Content:
    By the end of Module 3 of the Professional Diploma in Marketing you should be able to:

    • Recommend how a marketing function should be structured and managed to deliver competitive advantage
    • Prepare plans for showing how a team should be structured, selected, formed, managed and developed to demonstrate effective performance against objectives
    • Critically assess the organisations resource needs and capabilities for the marketing team to manage marketing activities effectively and efficiently
    • Prepare appropriate budgets and accounting documentation to support the financial management of the marketing function its associated activities
    • Critically assess the ongoing financial situation including manageability of the budget, financial stability and success of the marketing function



    Awarding body:
    Chartered Institute of Marketing (CIM). Further information regarding all CIM qualifications, including this course, Students should allow for the following additional costs: CIM module assessment fee: 55 (examination method) or 70 (assignment method) payable direct to CIM. This is the assessment fee for the 2008/9 academic year and is liable to change for future years. CIM membership fee: 160 (payable direct to CIM). This is the annual CIM student membership fee for the 2008/9 academic year and is liable to change for future years. Text-books and the CIM recommended reading list will be suggested by your lecturer at the start of the course.

    Entry Requirements:
    The CIM Professional Diploma in Marketing is similar in level to an Honours degree. Therefore, in order to be considered for entry to this course you will need to hold one of the following:

    • Bachelor or Masters degree (from a provider which is formally recognised by the appropriate official body and by the CIM)
    • CIM Certificate in Marketing/CIM Certificate in Marketing Management Practice/CIM Professional Certificate in Marketing/CAM Diploma in Marketing Communications
    • Edexcel (BTEC) Higher National Certificate
    • /Diploma in any subject (UK only)
    • NVQ or SVQ Level 3 in Marketing (UK only)
    • NVQ or SVQ Level 4 in any other subject (UK only)
    • Any appropriate vocational qualification approved by CIM

    Applicants with suitable work experience in a marketing management role will also be considered. Note: Entry level is dependent upon the currency and relevance of your qualifications and experience. If English is not your first language, you will also need to provide evidence of at least IELTS 6.5 proficiency or Trinity ISE III/IV.

    Entry Process:
    An interview with the course leader will be arranged at the earliest opportunity after receiving your application.

    Assessment:
    You can choose to be assessed in one of two ways: 1. A standard examination 2. An assignment that brings together various elements of the syllabus and asks you to write a report based on various findings and recommendations within your own company.

    Progression Routes:
    Successful completion of the full Professional Diploma in Marketing qualification can lead to entry to the CIM Postgraduate Diploma in Marketing.

    Career Options:
    Possible job roles following completion of the Professional Diploma could be Assistant Marketing Manager, Product Executive, Marketing Officer or Marketing Executive.

    Fees

    Year : Description : Under 19 : Over 19 & on benefits : Over 19 : Overseas
    09/10 : Tuition : £410.00 : £410.00 : £410.00
    09/10 : Material : £10.00 : £10.00 : £10.00 : £10.00
    09/10 : Exams
    09/10 : Trips
    09/10 : Kit
    Fees subject to change please enquire on application. For courses lasting more than one year, please note that the fees given above are for the first year only. Similar fees will be due for each subsequent year of the course and will be subject to an inflationary increase on the first year fees.

    Sessions

    Year : Full or Part-time : Level : Start date : End date : Day : Start time : End time
    09/10 : PT : Further Education : 25/2/2010 : 17/6/2010 : Thursday : :

    Part time Managing Marketing (Unit) Professional Diploma

    £ 410 + VAT