Part time Marketing Info & Research Prof Cert Unit

Marketing Info & Research Prof Cert Unit
This course leads to Module 3 of the CIM Professional Certificate in Marketing: "Marketing Information and Research". for further details. The Professional Certificate in Marketing gives you the practical skills and knowledge to devise and execute marketing activities and gain marketing credibility. It also aims to provide a practical insight into the principles and application of marketing at a tactical level. The syllabus has been updated recently to reflect the changing issues and practices within marketing and to reflect employers' views of marketing in today's business environment. The qualification is ideal for junior marketers and those working in marketing support roles (like personal assistants). However, it is also targeted at individuals in more senior roles, particularly in SMEs, where marketing is only part of what they do. The typical profiles of people who might take this qualification could include:

On completion of the full qualification (i.e. all four modules), you should be able to:

• Understand the function and fundamentals of marketing in some depth including how to write and execute a marketing plan
• Know the many different ways of understanding and communicating with customers, and the function these methods serve
• Understand your organisation
's marketing environment, its many constituent parts, and how they work in unison
• Apply practical knowledge including the collecting and analysing of data, and the establishment of marketing budgets

Course Content:
Module 3 of the CIM Professional Certificate in Marketing focuses on the importance of marketing information in gaining a more in-depth understanding of both the market in which the organisation operates and the customers it seeks to serve. The module explores different research methodologies and encourages consideration of complementary approaches to collecting a range of market and customer information. On completion, students should be able to demonstrate a thorough knowledge and understanding in the ways of collecting and manipulating information to support and justify key marketing decisions. By the end of this module you should be able to:

• Identify appropriate information and marketing research requirements for marketing decision making
• Evaluate the importance of customer databases and their contribution to providing detailed market information to support marketing decisions
• Review the processes involved in establishing an effective database
• Explain the nature and scope of the research industry and discuss the importance of working in line with the industry
's code of conduct
• Explain the process for selecting a marketing research supplier, in domestic and international markets, developing the criteria to support that selection
• Explain the process for collecting marketing and customer information, utilising appropriate primary and secondary sources
• Appraise the appropriateness of different qualitative and quantitative research methodologies to meet different research situations

Awarding body:
Chartered Institute of Marketing (CIM). Students should allow for the following additional costs: CIM module assessment fee: 70 (payable direct to CIM). This is the assessment fee for the 2008/9 academic year and is liable to change for future years. CIM membership fee: 120 (payable direct to CIM). This is the annual CIM student membership fee for the 2008/9 academic year and is liable to change for 2009/10. Text-books and the CIM recommended reading list will be suggested by your lecturer at the start of the course.

Entry Requirements:
The CIM Professional Certificate in Marketing is the equivalent to the first year of a Foundation Degree. Therefore, in order to be considered for entry to this course you will need to hold one of the following:

• A minimum of two
'A' Levels
• CIM Introductory Certificate in Marketing (Level 2 or 3)
• NVQ or SVQ Level 2 in Marketing (UK only)
• NVQ or SVQ Level 3 in any other subject (UK only)
• International baccalaureate (equivalent to NQF Level 3 and above) or a pass of the entry test onto Level 4

If English is not your first language, you will also need to provide evidence of at least IELTS 6.5 proficiency or Trinity ISE III/IV.

Entry Process:
An interview with the course leader will be arranged at the earliest opportunity after receiving your application.

Assessment:
This module of the Professional Certificate is assessed by assignment rather than formal examination. This may be coursework and case studies that require longer answers and will often be based on various findings and recommendations within your own company (or a company of your choice).

Progression Routes:
Successful completion of the full Professional Certificate in Marketing qualification can lead to entry to the CIM Professional Diploma in Marketing offered by the College.

Career Options:
The Professional Certificate in Marketing is intended primarily for people taking on an assistant or supporting role in sales or marketing.

Fees

Year : Description : Under 19 : Over 19 & on benefits : Over 19 : Overseas
09/10 : Tuition : £350.00 : £350.00 : £350.00 : £350.00
09/10 : Material : £10.00 : £10.00 : £10.00 : £10.00
09/10 : Exams : £0.00 : £0.00 : £0.00 : £0.00
09/10 : Trips : £0.00 : £0.00 : £0.00 : £0.00
09/10 : Kit : £0.00 : £0.00 : £0.00 : £0.00
Fees subject to change please enquire on application. For courses lasting more than one year, please note that the fees given above are for the first year only. Similar fees will be due for each subsequent year of the course and will be subject to an inflationary increase on the first year fees.

Sessions

Year : Full or Part-time : Level : Start date : End date : Day : Start time : End time
09/10 : PT : Further Education : 8/10/2009 : 3/12/2009 : Thursday : 18:30 : 21:30