It is about learning how to bring people around to your way of thinking, reducing resistance to new ideas and eliminating conflict. Delegates will learn how to build rapport more easily by utilising appropriate communication styles and they will practice persuasion techniques for dealing with difficult people and situations. Course Outline: Understand persuasion: Know the skills and qualities of an effective persuader. Develop a pull rather than push persuasion style. Prepare to persuade: Build relationships, trust and credibility by putting yourself in other peoples shoes. Overcome obstacles that threaten your influencing position. Change views and perceptions. Learn the importance of non-verbal communication. Explore what others want: Identify and question the values and motivations of others. Build your listening skills to gain understanding and develop trust. Build golden bridges. Utilise style: Adapt your communication style to be more effective, and be aware of the style of others. Overcome resistance and conflict: Be assertive. Choose from a range of behavioural options. Use emotional intelligence to your advantage. Negotiate for a win-win situation. State your case persuasively: Tailor your own strategy to put your views across in a meeting or one-to-one.