Persuasion Masterclass

"This fascinating course teaches cutting edge techniques to give you advantages in any situation. Understand why persuasion is vital in all business communications then learn the key skills involved, before being coached by our expert in the finer details of persuasion. All delegates receive a free copy of the best-selling book 'Persuasion: The Art of Influencing People' by the course tutor James Borg. Course Outline: Moving peoples viewpoints from A to B. What the Ancients taught us. Developing the power of ESP: ,(E) Empathy + (S) Sympathy = (P) Persuasion ,Tuning in to other peoples thoughts with attentive listening to promote empathy. Become more adept at ‘mind-reading’ ,Develop a super-awareness in recognising any breakdown in attention (both yours and the other person’s) during meetings and gatherings. Stop running ‘tapes’ in your own head. Attention lost is information lost. ,The magic of memory: remembering names, facts and figures. Boost your persuasive power with your amazing recall. Be more aware of why a poor memory causes fractures in business and work relationships (not to mention outside of work). See how your recall promotes sincerity. Use magician’s techniques to avoid the Great Brain Robbery. ,Become more aware of the power of ‘psycholinguists’: the psychology of how words affect our minds and emotions. Avoid relationship-killers! Change the words and change the outcome. Measure twice, cut once. ,Use your five senses and pick up on those all important non verbal cues. The mind and body are one. Detect ‘leakage’. Know the right time to make your pitch. ,Awaken your dormant sixth-sense. Put the ‘magic formula’ of subjects discussed during the day to the test, in a mind magic session"