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Pharmaceutical Marketing

Course

In Manchester ()

Price on request

Description

  • Type

    Course

  • Duration

    12 Months

Suitable for: Professional Marketers working within the Pharmaceutical industry.

About this course

Delegates must meet the entry criteria for the standard CIM Professional Certificate or CIM Professional Diploma and should additionally be working for an Pharmaceutical company/body/institute or with a connected organisation.

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Course programme

Cambridge Marketing College has developed specialist pathways for Pharmaceutical Marketers at two levels: The CIM Professional
Certificate and Professional Diploma.

Delegates study the same syllabus as the standard CIM Professional Certificate/Diploma in Marketing and apply the theory to the Pharmaceutical sector. They are supported by a dedicated personal tutor who is a Pharmaceutical marketer and by specialist textbooks and online tutorials.

The aim is to present delegates with the framework of mainstream marketing theory whilst addressing the marketing issues faced
by marketers in the Pharmaceutical sector. The Pharma Marketing environment is changing rapidly and companies need to constantly refine their approach not only to build for future success… but to remain in business. This CIM Professional Diploma for those in Pharma Marketing is designed to help managers successfully address the many new opportunities and challenges facing all life science marketers.

Delegates have a specialist Course Director, Dr Barrie James, to guide them through the mainstream theory, apply the theory to the Pharmaceutical sector, discuss and answer sector specific questions and issues, and advise on exams and the work-based assignments which apply the general theory to your own organisation.

In addition delegates receive:
• Specialist marketing text books plus standard classic marketing texts
• Standard CMC Study Guides for each module
• Access to live online tutorials, conference calls and the Discussion Forum. This enables delegates to discuss topics and ask questions of other delegates and tutors, and form online syndicate or local support groups.
• Support for up to two years from enrolment, but this may be renewed if needed

This specialist pathway gives delegates the double advantage of receiving both the internationally recognised CIM qualification and a certificate from the College and the professional supporting body to confirm your completion of the specialist pathway.

Pharmaceutical Marketing

Price on request