Pitching Ideas and Getting Commissions

Short course

In London

£ 325 + VAT

Description

  • Type

    Short course

  • Location

    London

  • Duration

    1 Day

This one day course will teach you how to sell your ideas by phone and by email and who to pitch them to in order to get commissions. Suitable for: This course is designed for freelance journalists who wish to increase the number of commissions they receive by honing their pitching skills.

Important information

Documents

  • Pitching Ideas and Getting Commissions course outline

Facilities

Location

Start date

London
See map
158 Waterloo Rd, SE1 8SE

Start date

On request

About this course

There are no requirements for this course.

Questions & Answers

Add your question

Our advisors and other users will be able to reply to you

Who would you like to address this question to?

Fill in your details to get a reply

We will only publish your name and question

Reviews

Course programme

INTRODUCTION
Understanding who will be interested in a story and what makes an idea attractive to a publication

WHO TO PITCH YOUR IDEAS TO AND HOW TO PITCH THEM
Deciding which editors to approach
Tailoring your pitch to different editors
Selling your idea by phone
Selling your idea by email
How to ‘blanket’ pitch
Creating a good contact list
There is an art to selling your ideas on the phone; what to say and what not to say
How to capture the editor’s interest in an email
Making sure your email proposal is read
Create short, succinct emails that convey the message and interest of your story idea

THE IMPORTANCE OF ATTENTION-GRABBING HEADLINES
What makes a good headline
How to write a great headline

WRITING YOUR PROPOSAL
How to structure a proposal
Deciding how long a proposal should be and how much information to include
Why it's important to include case study pictures in your initial story idea
How to present an idea in different ways to enable you to pitch to several different publications

WHEN AND HOW TO FOLLOW UP YOUR INITIAL PITCH
How to follow up a proposal
What to say to the editor
Turning rejections into useful, constructive feedback

HOW TO APPROACH NEW CONTACTS AND BUILD RELATIONSHIPS WITH EDITORS
The benefits of a good relationship with an editor
How to 'sum up' your skills and experience
How to develop ideas suitable for different magazines and papers.

QUESTIONS AND ANSWERS

Pitching Ideas and Getting Commissions

£ 325 + VAT