Pitching Ideas and Getting Commissions
Short course
In London
Description
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Type
Short course
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Location
London
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Duration
1 Day
This one day course will teach you how to sell your ideas by phone and by email and who to pitch them to in order to get commissions. Suitable for: This course is designed for freelance journalists who wish to increase the number of commissions they receive by honing their pitching skills.
Important information
Documents
- Pitching Ideas and Getting Commissions course outline
Facilities
Location
Start date
Start date
About this course
There are no requirements for this course.
Reviews
Course programme
INTRODUCTION
Understanding who will be interested in a story and what makes an idea attractive to a publication
WHO TO PITCH YOUR IDEAS TO AND HOW TO PITCH THEM
Deciding which editors to approach
Tailoring your pitch to different editors
Selling your idea by phone
Selling your idea by email
How to ‘blanket’ pitch
Creating a good contact list
There is an art to selling your ideas on the phone; what to say and what not to say
How to capture the editor’s interest in an email
Making sure your email proposal is read
Create short, succinct emails that convey the message and interest of your story idea
THE IMPORTANCE OF ATTENTION-GRABBING HEADLINES
What makes a good headline
How to write a great headline
WRITING YOUR PROPOSAL
How to structure a proposal
Deciding how long a proposal should be and how much information to include
Why it's important to include case study pictures in your initial story idea
How to present an idea in different ways to enable you to pitch to several different publications
WHEN AND HOW TO FOLLOW UP YOUR INITIAL PITCH
How to follow up a proposal
What to say to the editor
Turning rejections into useful, constructive feedback
HOW TO APPROACH NEW CONTACTS AND BUILD RELATIONSHIPS WITH EDITORS
The benefits of a good relationship with an editor
How to 'sum up' your skills and experience
How to develop ideas suitable for different magazines and papers.
QUESTIONS AND ANSWERS
Pitching Ideas and Getting Commissions