Planning for Increased Profits and Profitability (2 Day Workshop)

4.5
2 reviews
  • John gave a top of the line administration all through the whole course and he has a genuine mix of aptitudes picked up inside both the business and instructive fields. This empowers John to train his understudies through the course content, while guaranteeing the understudy can rehearse and apply their recently gained abilities in practical circumstances. I would surely prescribe John to understudies of all capacities.
    |
  • John furnished a fabulous administration with exceptional outcomes. His consideration regarding detailed and supportive approach guaranteed an extremely fruitful result for some inside the Company. Without John's information, many would have been less effective or even unsuccessful in accomplishing their objectives. He had an exceptionally constructive approach.
    |

Training

In Queensferry

£ 429 + VAT

Description

  • Type

    Training

  • Location

    Queensferry (Wales)

  • Duration

    2 Days

  • Start date

    Different dates available

Providing an insight for managers into the principles and practices aimed at increasing the profits and profitability of their organisation.

Facilities

Location

Start date

Queensferry (Flintshire)
Rowley's Drive, CH5 1PP

Start date

Different dates availableEnrolment now open

About this course

Candidates will receive a Certificate of Attendance of the Programme along with course literature, refreshments and buffet lunchs.

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Reviews

4.5
  • John gave a top of the line administration all through the whole course and he has a genuine mix of aptitudes picked up inside both the business and instructive fields. This empowers John to train his understudies through the course content, while guaranteeing the understudy can rehearse and apply their recently gained abilities in practical circumstances. I would surely prescribe John to understudies of all capacities.
    |
  • John furnished a fabulous administration with exceptional outcomes. His consideration regarding detailed and supportive approach guaranteed an extremely fruitful result for some inside the Company. Without John's information, many would have been less effective or even unsuccessful in accomplishing their objectives. He had an exceptionally constructive approach.
    |
100%
4.8
excellent

Course rating

Recommended

Centre rating

Kirstin Custard

4.5
05/01/2017
What I would highlight: John gave a top of the line administration all through the whole course and he has a genuine mix of aptitudes picked up inside both the business and instructive fields. This empowers John to train his understudies through the course content, while guaranteeing the understudy can rehearse and apply their recently gained abilities in practical circumstances. I would surely prescribe John to understudies of all capacities.
What could be improved: .
Would you recommend this course?: Yes

Hilton Shannon

4.5
12/12/2012
What I would highlight: John furnished a fabulous administration with exceptional outcomes. His consideration regarding detailed and supportive approach guaranteed an extremely fruitful result for some inside the Company. Without John's information, many would have been less effective or even unsuccessful in accomplishing their objectives. He had an exceptionally constructive approach.
What could be improved: Nothing
Would you recommend this course?: Yes
*All reviews collected by Emagister & iAgora have been verified

Subjects

  • Market
  • Planning
  • Media
  • Customer Research
  • Profits
  • Profitability
  • Marketing
  • Marketing Asset
  • Media Channels
  • Business Case

Course programme

This Programme is run in conjunction with Brian Roberts Associates, this two day programme covers the following areas :

Day 1 Content

Conducting and analysing customer/competitor research

  • what type of research approach to take to give the best results;

  • how the Internet can improve speed and value from research;

  • how to read research to give you the outputs you seek

Identifying most important target market;

  • knowing your product/service and your customer

  • how to use profiling and the best, most effective way(s) to do so

Creating added-value packages for your target market to provide competitive advantage;

  • how to avoid price and discount led routes to market

  • how to identify added-value and the best types of packages for your business

Understanding how the customer life-cycle can help plan additional sales opportunities;

  • knowing your customers and how they relate and use your products/service

  • knowing how to market at different times in the customer life-cycle

Developing marketing assets to provide a competitive advantage;

  • knowing your product/service and how to differentiate from competitors

Identifying & utilising key media channels to access your target markets;

  • how to select and use the media best suited to reach your key audience(s)

  • social media its role and how to use it


Day 2 Content:

Planning strategy and developing action plans:

  • how to identify what you need to plan for

  • developing a plan that can be actioned and deliver results

  • Selecting media channels, developing communication pieces & marketing messages

Action planning;

  • what you need to know to make it effective

  • how to plan effectively to turn your strategy into results


Between the two days (1 month apart) delegates to undertake information gathering and the preparation of other activities to embed understanding of Day 1 inputs and to generate resources which may be utilised in Day 2.

Planning for Increased Profits and Profitability (2 Day Workshop)

£ 429 + VAT