Planning Marketing Communications (Byte Size Skills Course)

Stonebridge Associated Colleges

Course

In Bude

£ 69 + VAT

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Description

  • Type

    Course

  • Location

    Bude

Planning Marketing Communications Course In this course, we look at the development of integrated marketing communications plans. After completing this course, you should be able to: understand the importance, meaning, and complexities of planning integrated marketing communications identify the key elements of planning integrated marketing communications understand and explain the key inputs to this planning process assess how marketing communications strategies can be developed for different target audiences develop integrated marketing communications plans.

Facilities

Location

Start date

Bude (Cornwall)
Stonebridge House, Ocean View Road, EX23 8ST

Start date

On request

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Subjects

  • Marketing Communications
  • IT
  • Communications
  • Marketing
  • Planning
  • Skills and Training

Course programme

Syllabus

Introduction


Objectives

Integrated Marketing Communications

What does an Integrated Approach Mean?

Advantages of Integration

Problems in Achieving an Integrated Approach

Achieving Integration

Marketing Communications Planning Framework

Applying the Framework

A Concluding Note

Summary

Further Reading

Tutor-marked Question Paper

Study Hours

This is only an approximate figure and is dependant upon how much time you can dedicate to your studies and how well you grasp the learning concepts in the course material. Furthermore, at the end of each lesson there is a question paper that needs to be completed and returned to your tutor. You should allow at least 1 - 2 hours of study to complete each question paper.

The approximate amount of time required to complete the course is: 20 hrs.

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Planning Marketing Communications (Byte Size Skills Course)

£ 69 + VAT

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