Postgraduate Diploma in Internet Marketing & Online PR with SEO, Google AdWords, Social Network Marketing & E-Commerce Modules

Introduction to Marketing Marketing Management Brand Management Direct Marketing Internet Marketing Search Engine Optimisation (SEO): Analysing the Web The Google Factor Authority Sites Keyword Management Factors Influencing Optimisation Promoting your Website Writing for the Web Public Relations Online Public Relations The Social Media Landscape The Internet as a Media Online PR building blocks Social Media and PR strategy Online Influences on Present PR Practices Google Adwords Google AdSense Social Network Marketing E-Commerce - Website Creation & Much More. Suitable for: Anyone working in the general business sector in a senior or support role which is likely to require Internet Marketing, Advertising or Online PR skills, or those who wish to develop a career in this area. The course would also benefit anyone who plans to pursue a career in this vital area.