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PPC Training (Google AdWords)

in CTS - Computer Training Solutions (England)

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Price:

£295 + VAT

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Mentioned Emagister to receive 3 places for the price of 2 on our open courses.

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Credit or debit cards accepted plus BACs and cheque payments.

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Duration:

1 Day

Start:

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Requirements:

This course assumes a fairly high level of Internet competence. You will need to be able to work on ... see more

Course objectives:

Anyone who wishes to use AdWords to increase online sales leads. It is appropriate for all levels, whether you have already set up your first campaign or you are considering setting one up in the future. The level can be altered throughout the day depending on your starting point.

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Course details

Type Course Duration 1 Day

Method / place Contact course provider Inhouse / Classes

Students per class 200

Suitability Anyone responsible for managing web marketing in their organisation, whether in a small or large organisation.

Course objectives Anyone who wishes to use AdWords to increase online sales leads. It is appropriate for all levels, whether you have already set up your first campaign or you are considering setting one up in the future. The level can be altered throughout the day depending on your starting point.

Requirements	This course assumes a fairly high level of Internet competence. You will need to be able to work on a live campaign, which should ideally have been set up in advance of the course. Good command of English needed. see more

Price	£295 + VAT Special offer + Support Mentioned Emagister to receive 3 places for the price of 2 on our open courses. Support / Form of payment Credit or debit cards accepted plus BACs and cheque payments. Request this special offer here

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Course programme

PPC Training (Google AdWords)

PPC Training (Google AdWords)

Course format
This one day Google course is taught by an industry expert with real life experience of managing multiple Google Adwords campaigns. The Adwords training will be based on a combination of taught lessons and practical work.

Course Cost
£295 +VAT per delegate. We also offer this course onsite at your premises contact usfor more details.

Course Location
Aztec West, Bristol (right next to the M4 /M5 junction) - highly accessible from Swindon, Gloucester, Cardiff, Exeter and many more. OR
Blythe Valley Business Park, Solihull (M42 Junction 6)

Course content

What is AdWords?
Why it is so important
Understand your customer

Your first campaign
Building a campaign from scratch - the wrong way and the right way
Mistakes to avoid

Keywords
Researching your keywords
Researching bid prices

Adgroups
Creating adgroups
Selecting keywords
Broad, exact and phrase matching

Creating your adverts
How to write good sales copy
Creating ad versions
Secrets to make your adverts work!

Click Through Rate
What is a good click through rate (CTR)?
Increasing your CTR
How to lower your bid prices

Conversions
Tracking your results
Customer value
What can you afford to pay

Content Ads
Enable or disable?
When to use content ads
Creating Image Ads

Extras
Using misspellings
Useful websites

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Teachers/ trainers

Claire Jarrett

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On CTS - Computer Training Solutions

Provider description

Do your staff struggle when using Excel, Word or PowerPoint? Would you like to have more specialist skills in-house such as Adobe Photoshop, Illustrator or Dreamweaver? Or would you like to improve the efficiency of your staff? Computer Training Solutions (CTS) can provide you with the solution by providing excellent quality IT training for your staff. We aim to provide a partnership with our clients by establishing long-term relationships and becoming an extension of your development team. In order to do this we provide a complimentary consultation with a training manager to put together a tailored training plan to suit your needs. We are preferred suppliers to Nokia, Mothercare, Amey, RWE, Lloyds TSB and many more. Contact us on 0800 019 6882 to talk to a training consultant today!