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PR 2.0 - future-proofing your PR with Web 2.0 tools

in Pinnacle Public Relations (England)

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London

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£550 + VAT

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1 Day

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The digital age has brought new media, new dynamics, new tactics and new rules of engagement in the form of PR 2.0. This course encompasses everything that modern PR professionals need to know to operate effectively in this new era.

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Course details

Type Course Duration 1 Day

Method / place Contact course provider Classes in London where

Suitability PR Practitioners

Course objectives The digital age has brought new media, new dynamics, new tactics and new rules of engagement in the form of PR 2.0. This course encompasses everything that modern PR professionals need to know to operate effectively in this new era.

Price

£550 + VAT

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Course programme
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Course programme

PR 2.0 - future-proofing your PR with Web 2.0 tools

PR 2.0 - future-proofing your PR with Web 2.0 tools Number of days: 1

The internet is transforming the communications landscape. The digital age has brought new media, new dynamics, new tactics and new rules of engagement in the form of PR 2.0. This course encompasses everything that modern PR professionals need to know to operate effectively in this new era.

Course content:

Understanding Web 2.0 and what it means for you
Understanding PR 2.0 - managing reputation and gaining publicity online
The principles of online engagement and good Web relations
Identifying and engaging online influencers
Effective Web monitoring and response
The power of listening - creating goodwill and advocacy online
Empowering and equipping Web spokespeople
Online campaigns - igniting conversations and creating a buzz
Audio-visual examples of good and bad PR.2.0

Web 2.0 tools and how to use them:
RSS
Blogs
Wikis
Podcasts
Lifestreaming
Social media
Social networking
Online communities
Web applications
Dates available:
5th February 2009 - 5th February 2009

Price: £ 550.00

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Where	London, St John'S House 54 St John'S Square
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On Pinnacle Public Relations

Provider description

Pinnacle is the world's largest specialised international public relations training company. From press officers to prime ministers, we train all kinds of professionals with communications roles:
· In-house and agency PR professionals
· CEOs, directors, managers and executives
· Politicians, MPs, MEPs, government ministers
· Academics, doctors, researchers, scientists, engineers, architects, lawyers

We run courses and programmes globally for public and private organisations of all sizes, on many specialised PR topics, and in a range of formats:
· Open courses at our London, Brussels and Dubai training centres
· Customised courses for organisations with particular needs
· Larger training conferences and seminars
· Strategic training programmes

Pinnacle training is IPRA endorsed and UK government registered