PR IN PUBLISHING
Do you work in PR for a trade publisher?
If so, it could be
you who gets a new title talked about at breakfast tables all over the
country. Or who turns a good book into a phenomenon that captures the
public imagination. The financial impact of your work has the potential to
be measured in millions.
Now, there's a one-day course designed
just for you, dedicated to helping you make your campaigns work.
PR
in Publishing is for you if you're a reasonably experienced PR
professional who'd like to hone your skills. This intensive, practical
course should give you the edge you need to get your voice heard above the
rest.
It's your chance to:
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learn from people who have seen and done it all before
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take your skills to the next level
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grow in confidence
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share problems and ideas with your peers.
Programme
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Planning a PR campaign
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What to send
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Where to send it
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When to send it
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Writing press releases
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Press release exercise
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How to use the media
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Finding publicity angles / creative approaches
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Identify all the media outlets for your book
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Author events
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Book signings / press conferences / launch parties / festivals
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Deciding what is best and getting the most out of it
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The expert's expert: guest speaker
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Effective telephone presentation skills
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Role-playing exercise - How to call and present with confidence
Your tutorAdrienne Maguire has a background in
publicity, marketing & sales at HarperCollins, Gollancz, Cassell and Orion
Publishers. She has directed high-profile campaigns for bestselling
authors Nick Hornby and Terry Pratchett. Her media contacts are excellent
having handled PR campaigns for the likes of Henry Kissinger, Raymond
Carver, Leslie Thomas. Adrienne has also managed non-fiction lists for
sport, reference, gardening and lifestyle. In 2000 she set up the
marketing consultancy AGM Marketing.
We also offer an Introduction
to Publicity and Promotion.
Note that most of our open courses can
also be run as in company events.
