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Practical Internet Marketing for SMEs

in SME Academy (England)

Classes Workshop

Place:

London

Price:

£250 + VAT Special offers 

Duration:

1 Day

Start:

26/11/2008 calendar
See course programme

Requirements:

Must be PC literate and have a basic understanding of the internet.

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Course objectives:

This course will show you how to grow your small business using the internet. You will learn about the latest internet marketing techniques and find out how social networking and blogging can be used to bring traffic to your site.

SME Academy

SME Academy is a safe pair of hands. We provide a range of open courses including Sales Training, Leadership Development and Internet Marketing. Group sizes are kept to around 15 people so that all d...

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Course details

Type Workshop Duration 1 Day
Method / place Contact course provider Inhouse / Classes in London where
Suitability Growing small businesses - people responsible for attracting new business via the internet and building an online brand.
Course objectives This course will show you how to grow your small business using the internet. You will learn about the latest internet marketing techniques and find out how social networking and blogging can be used to bring traffic to your site.
Requirements
Must be PC literate and have a basic understanding of the internet.
Price £250 + VAT
Special offer
Request this special offer here
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Course programme

Practical Internet Marketing for SMEs
Practical Internet Marketing for SMEs

Too many people think that by putting up a website that business will start rolling in. This couldn't be further from the truth. Internet marketing is a science in itself and there are many things one needs to do to get people to your site.

The purpose of this course is to show you how not only to ensure you have a great web site but also all the techniques that need to be applied to ensure that it works for your business.

This is a beginners/intermediate level course in Internet Marketing and  assumes a basic understanding of Marketing on the internet.

Topics covered include:
  • What should your website contain
  • Why you get highly ranked on search engines
  • Search Engine Optimisation (SEO) techniques
  • Pay per click advertising and Google Adwords
  • Using blogging and social networking to boost your brand
  • Branding and Personal Branding on the internet
  • Using email to promote your products and services
  • Automating your Marketing systems online
  • Using the internet to outsource good quality suppliers from around the world to do your design, multimedia and other website-related projects

    Tools and exercises will be provided so that you can practice the techniques and strategies covered in the course. These will also help you think out strategies for dealing with different markets/audiences and anticipate their possible reactions.
    ABOUT SME ACADEMY
    When you book a course with SME Academy, you are assured that you will be learning from someone who has relevant practical experience.

    Why is this important? Because at the SME Academy we believe in delivering courses that have a positive impact on your company and provide a return on your investment.

    We also ensure that everyone who attends a course has the opportunity to have one-to-one support from our dedicated team afterwards (see below). This safeguards your investment by assisting you and your colleagues to apply what has been covered on the course.

    Everyone on our training team has extensive practical experience of their topic. We firmly believe that trainers should be able to share their own first hand experiences of what works…and what doesn't.

    OTHER SERVICES

    Coaching:
    All delegates will be given the opportunity to take up optional one-to-one business coaching or mentoring.  When you work with a coach or mentor, together you will examine the different ways in which you can apply the tools and techniques covered in the live workshops to your business or your role.  You will always be working towards a clear, agreed outcome with your business coach/ mentor, so that you can monitor the performance of the new strategies. You’ll set goals with your coach/mentor and work out a plan to achieve them.  Coaching is a very effective way of helping you in any of the areas covered by our courses.

    Coaching is available as either face-to-face sessions or as telephone coaching.  We are happy to arrange group coaching  sessions via a tele-conferencing service to help your delegates to embed their learning from the course. 

    Please contact us for more information about coaching services and our rates.

    Consultancy
    The SME Academy specialises in Business Growth Consultancy.  If your business is growing faster than your people can handle or if you would like some help in planning to take your organisation to the next level, please contact us for more information about how we can help you.
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    Teachers/ trainers

    profesorado Hannah McNamara
    Director

    This course is led by Hannah McNamara. She has over 15 years Sales & Marketing experience and is a published book author on Marketing. Her background is in Marketing Management (retail and publishing) in the corporate environment. She has managed multi-million pound marketing budgets, adv
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    Venues and dates



    Where London, Delta House, 175-177 Borough High Street
    When Start: 26/11/2008 Finish: 26/11/2008 See calendar
     
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    On SME Academy

    Provider description
    SME Academy is a safe pair of hands. We provide a range of open courses including Sales Training, Leadership Development and Internet Marketing. Group sizes are kept to around 15 people so that all delegates have a high level of access to the trainers. All of our in-house courses are tailored to your requirements and we spend time getting to know you and your people's needs before going ahead. Our team delivers courses that are practical, fun and have a long-term, positive impact on your organisation leaving a lasting legacy. Our trainers are experienced business people in their own right who have personally managed and led teams through good times and bad. Courses are continually updated and revised to include the latest management techniques and topical case studies and examples. We run interactive courses that help people to learn by doing and help participants to share knowledge between them.
    Advantages of studying with SME Academy
    When you take a course with SME Academy you are being taught by an experienced business person with a track record of success in their subject. You'll be shown practical techniques that work in the real world and told the pros and cons of each approach. Group sizes are kept to around 15 people so that you have a high level of interaction with the trainer and can ask questions that relate to your own situation. You'll be given the chance to practice skills in the workshop so that you'll leave the day confident that you can apply what you have learned straight away.

    SME Academy also gives you the opportunity to have individual coaching and/or mentoring to help you to develop your skills further once you return to the office.
    Course provider history
    SME Academy was founded by successful entrepreneur and businessman Dr Patrick White and Hannah McNamara, after identifying that business people were tired of learning theoretical course content that was difficult to apply in the real world.

    The trainers have worked with clients such as Cobra Beer, The Children's Society and a large number of emerging new brands and SME businesses.
    Specialises in
    Business Growth
    Sales & Marketing
    Leadership & Management Skills
    Coaching & Mentoring.

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