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Practical Podcasting

in Henshall Centre (England)

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Place:

London

Price:

£395 + VAT

Duration:

1 Day

Start:

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Requirements:

none.

Course objectives:

Users of web 2.0 will increasingly expect movement and sound rather than just text and photographs on your web site. This workshop takes you through the practical steps involved in devising, creating, developing and promoting a podcast series that will have listeners repeatedly coming back for more.

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Course details

Type Course Duration 1 Day

Method / place Contact course provider Classes in London where

Suitability The course is for both in-house PR executives and those in consultancy.

Course objectives Users of web 2.0 will increasingly expect movement and sound rather than just text and photographs on your web site. This workshop takes you through the practical steps involved in devising, creating, developing and promoting a podcast series that will have listeners repeatedly coming back for more.

Requirements	none. see more

Price	£395 + VAT

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Course programme

Practical Podcasting

Practical Podcasting

Delegates learn how to:

· Integrate podcasting into an e-PR plan

· Develop a podcasting strategy

· Develop storyboards and scripts

· Choose voices, presenters, jingles and sound effects

· Publish their podcast and let their target audience know that it is there

· Budget realistically for all this

· Recognise where it will all go next

COURSE CONTENT

Developing a podcast strategy Podcasting as part of an e-PR plan. What it is and what it can do for you and your organisation. Creating the concept for a podcast series. Ensuring your podcasts have the vital ingredients for a successful and compelling series.

Developing the content Creating a storyboard for the the theme and plot. Writing a podcast script. Choosing which voices and presenters to use. Deciding whether to use jingles. How to use music beds and sound effects. The good, the bad and the ugly. Examples of great (and not so great) podcasts.

Publishing & publicising your podcast How to choose between hundreds of directories, podcasters and aggregators on the web. Deciding which is right for your podcast. Getting your podcast noticed. How to write show notes that both captivate your target audience and, more importantly, move them from noticing your podcast to downloading it.

Budgets Budgeting for the perfect podcast. Some rules of thumb and guidelines for getting you started.

The future In this field the future arrives extremely quickly. We look at the future of podcasting and the emergence of its cousin: the vodcast

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Where	London, Business Design Centre, 52 Upper Street, Islington
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Provider description

Is the UK's largest independent trainer of PR professionals.

It was set up by a mixture of PR professionals and education specialists. Its courses are taught by current PR professionals.

All tutors go through our own teacher training programme. This ensures that the delivery and content of the courses remains consistent across time. You need to know that, if a member of your team comes on a course that you once came on, even if that course is running in another country, they are getting the same training as you had.

Our London courses run in our own training suite in the stylish and lively Business Design Centre on Upper Street in Islington. Outside London we use a variety of equally attractive venues.