Practical PR Campaign Planning

Campaigns are a fundamental part of the public relations profession and need be planned and managed effectively to get the results you need. On this intensive course you will learn all aspects of PR campaign planning and management and look at what makes a successful campaign. This is a practical course, you will work on individual projects and in teams to apply what you have learnt to a commercial brief. By the end you will feel confident about planning and managing a campaign for your company or business idea.

Topics Covered

• Setting achievable and relevant aims and objectives
• Defining stakeholders and publics
• Determining the messages
• Coming up with the strategy
• Deciding on the most appropriate activities/tactics
• Planning timescales
• Allocating and reviewing resources
• Monitoring and evaluation.

Course Outcomes

By the end of this course you should be able to:

Who Should Attend

Those interested in pursuing a career or study in public relations and those who wish to apply the principles of PR to their own business.

Level

Beginner

Follow Up Courses

After you have completed this course you may want to learn more about events and writing for PR try one of our Digital Marketing Courses.

We also offer bespoke PR courses for groups, individuals and businesses. To find out more, visit our Customised Training page.