Pricing and Distribution Management (Byte Size Skills Course)
Course
In Bude
Description
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Type
Course
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Location
Bude
Pricing and Distribution Management Course In this course, we look at the price and place elements of the marketing mix. Pricing is a key ingredient of the marketing mix and one that creates revenue. We look at three ways of deciding pricing levels in the market and show the importance of a marketing-orientated approach. Generally, price is a controllable variable in the mix. In the UK, there are new challenges to marketers with the introduction of the euro as a base currency for business to business dealings in Europe. By the end of this course you will be able to: appreciate the role of pricing in the marketing mix differentiate between key approaches to pricing products, and evaluate their relative strengths and weaknesses in given situations distinguish between strategic and tactical pricing situations recognise the factors which lead to price-based competition appreciate the challenges to European marketers of the introduction of the euro explain the strategic and tactical importance of distribution management distinguish between direct and indirect distribution systems identify key changes in the distribution environment select appropriate distribution channels for given products and services.
Facilities
Location
Start date
Start date
Reviews
Subjects
- IT
- IT Management
- Management
- Skills and Training
Course programme
Syllabus
Introduction
Objectives
Why is price important?
Pricing methods
Impact of the Euro on price
Why is place important?
Summary
Tutor-marked Question Paper
Study Hours
This is only an approximate figure and is dependant upon how much time you can dedicate to your studies and how well you grasp the learning concepts in the course material. Furthermore, at the end of each lesson there is a question paper that needs to be completed and returned to your tutor. You should allow at least 1 - 2 hours of study to complete each question paper.
The approximate amount of time required to complete the course is: 20 hrs.
Pricing and Distribution Management (Byte Size Skills Course)