Principles of Marketing
Short course
In Norwich
Description
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Type
Short course
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Location
Norwich
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Duration
1 Day
This course is suitable for people considering setting up their own business, or for people in employment who want to learn the fundamentals of creating a Marketing / Business plan. Suitable for: No previous knowledge is required.
Facilities
Location
Start date
Start date
Reviews
Course programme
What is Marketing?
Product Analysis
- Defining Features and Benefits
- SPACED Benefits
The Product Life Cycle
- Introduction
- Growth
- Maturity
- Decline
The 7 P's of The Marketing Mix
- Product
- Price
- Promotion
- Place
- People
- Physical Evidence
- Process
The Boston Box
- Problem Children
- Stars
- Cash Cows
- Dogs
SWOT Analysis
- Strengths
- Weaknesses
- Opportunities
- Threats
Ansoff's Growth Strategy
Developing a Marketing Plan
Principles of Marketing