Product and Brand Management

Short course

Distance

Price on request

Description

  • Type

    Short course

  • Level

    Beginner

  • Methodology

    Distance Learning

  • Location

    New delhi (India)

  • Duration

    3 Months

The course Product And Brand Management has been developed to give students a fundamental understanding of how to build, measure, analyze and manage. Suitable for: Person working in product and brand management sector.

Facilities

Location

Start date

New Delhi (India)
See map
110018

Start date

On request

About this course

10+2 years

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Course programme

This subject covers:

  • Introduction to Product and Product Management
  • Product Classification and Product Portfolio Management
  • New Product Development Process
  • Product Strategy
  • Managing Brand Equity
  • Marketing Organisations
  • Marketing Planning
  • Market and Sales: Estimating Market and Sales Potential and Forecasting
  • Pricing Strategy
  • Advertising and Promotion
  • Financial Analysis
  • Services as Products
  • Understanding Brands
  • Brand Image, Brand Identity, Brand Valuation
  • Brand Equity
  • Managing Brands Over Time, Brand Positioning and Consumer Behaviour

Product and Brand Management

Price on request