Product and Brand Management
Short course
Distance
Description
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Type
Short course
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Level
Beginner
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Methodology
Distance Learning
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Location
New delhi (India)
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Duration
3 Months
The course Product And Brand Management has been developed to give students a fundamental understanding of how to build, measure, analyze and manage. Suitable for: Person working in product and brand management sector.
Facilities
Location
Start date
Start date
About this course
10+2 years
Reviews
Course programme
This subject covers:
- Introduction to Product and Product Management
- Product Classification and Product Portfolio Management
- New Product Development Process
- Product Strategy
- Managing Brand Equity
- Marketing Organisations
- Marketing Planning
- Market and Sales: Estimating Market and Sales Potential and Forecasting
- Pricing Strategy
- Advertising and Promotion
- Financial Analysis
- Services as Products
- Understanding Brands
- Brand Image, Brand Identity, Brand Valuation
- Brand Equity
- Managing Brands Over Time, Brand Positioning and Consumer Behaviour
Product and Brand Management