Professional retail sales
Features
Three Ingredients for Success
· drive, attitude and confidence.
Customer Care
· a never ending sales process
· customer perception and why it is so important
· results of International survey on why customers leave.
Fundamental Selling Skills
· people buy people first
· people buy results.
Welcoming the Customer and Opening the Conversation
· using eye contact
· standing up to show attention
· the greeting
· how to encourage conversation.
Asking Questions and Identifying Solutions
· using open and closed questions
· listening and using the "ask back" technique
· matching the benefits and making them powerful to the customer
· using products and brochures.
Overcoming Objections and Closing the Sale
· getting commitment
· creating customer rapport
· closing on the final objection.
Format Presentation of ideas and techniques with full delegation participation. Uses a combination of group discussion, practical business scenario role-plays and technique analysis.
Benefits
· Increased confidence to negotiate and close sales.
· Improved attitude and approach of all participants.
· Optimum results achieved each day.
