Project Management : Selling a Project

Selling projects to senior management and stakeholders calls for a very specific set of skills and talents. Given their in-depth knowledge of every aspect of the project, there’s nobody better-suited to the job of obtaining approval for its implementation. However, knowing a project inside-out doesn’t necessary make you a good salesperson. In order to communicate the value and viability of the project to others, you need to examine things from their perspective. Remember – what seems like a no-brainer to you could make little to no sense in the eyes of others.

This advanced tutorial has been designed for anyone looking to approach every project pitch with pride and confidence. Explore the priority matrix, the vision creation process and how to communicate your project’s goals. Learn how to use a variety of tools to your advantage and create the kind of pitch that’s too compelling to ignore.