Promoting the Business

Short course

Online

£ 59 VAT inc.

Description

  • Type

    Short course

  • Level

    Beginner

  • Methodology

    Online

  • Class hours

    20h

  • Duration

    Flexible

  • Start date

    Different dates available

As a business owner, or manager of a commercial enterprise, you will need to know how to get and maintain the flow of customers and sale revenues into the business. Marketing promotional activities are critical to the growth, and indeed the survival of your business, and the more you know about the best options to choose, the more likely you are to meet your sales targets.

Facilities

Location

Start date

Online

Start date

Different dates availableEnrolment now open

About this course

This practical course will give the knowledge with which to assess the best marketing and promotional options for your business, plan for and buy in the services which will bring your business to the attention of your target markets, and build your corporate brand and image.



In addition, the course contains many vital tools to help you plan for and develop your promotional activities

Business Start-ups and Business Owners

CERTIFICATION: Global Management Academy Certificate.

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Reviews

Subjects

  • Marketing
  • Business
  • Business Promotion
  • Marketing promotional
  • Promotional Options
  • Marketing Strategy
  • USP
  • Marketing Mix
  • Branding your Business
  • Media planning
  • TV Advertising
  • Public Relations

Teachers and trainers (1)

James  Johnston

James Johnston

Director of Studies

James is the ILM Program Director at Global Management Academy. James has an MBA and MA Education, and has 30 years of experience in Senior Management, Business Consulting and ownership of several companies, including software and consulting companies in Australia and Britain.

Course programme

The contents of this course include:

  • Defining your Marketing Strategy
  • Developing your USP
  • Using the Marketing Mix
  • Building a Corporate Image
  • Branding your Business
  • Media Planning and Management
  • Radio and TV Advertising
  • Direct Mailing
  • Marketing Material and Promotions
  • Managing Public Relations
  • Evaluating your Marketing Activities

Additional information

ACCESS DURATION: 90 days from the date of purchase

Promoting the Business

£ 59 VAT inc.