Public Relation

Course

Distance

£ 197 + VAT

Description

  • Type

    Course

  • Methodology

    Distance Learning

  • Duration

    11 Days

This course is designed to teach you all you need to know about gaining publicity for companies, individuals or specific products and services, to give you an insight into how the Successful Public Relations home study course could enable you to work as a PR consultant or even achieve fame and fortune in your own right, let us share with you just some of the topics which are covered in the ten monthly modules

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Course programme

Become A PR Consultant

...Organise Events...Arrange Publicity Tours and Rub Shoulders With The Rich and Famous?

Your success starts here!

Do you want to increase the public profile of your own business? Or perhaps become a self-employed PR consultant and enjoy a great career advising others about how to do the same? Maybe you have always been interested in becoming famous, but aren't sure how to go about it?

If your answer to any of these questions is yes then Maple's brand new Successful Public Relations home study course will help you turn your desires into reality.

About the programme...

The Successful Public Relations home study course is designed to teach you all you need to know about gaining publicity for companies, individuals or specific products and services. Over the course of eleven individual study modules, you will be presented with a myriad of professional PR techniques which are used every day to great effect by those already "in the know".

Designed and authored by one of Maple's own professional PR consultants, the Successful Public Relations home study course is second to none, both in terms of content and quality. However, you won't have to spend a fortune to obtain the vast wealth of information we have to offer. In fact each study module costs less than a meal for one at a modest city restaurant.

To give you an insight into how the Successful Public Relations home study course could enable you to work as a PR consultant or even achieve fame and fortune in your own right, let us share with you just some of the topics which are covered in the ten monthly modules:

Module #1 An introduction to PR

  • Why Public Relations is big business
  • How to use this home study course for maximum gains
  • What this study programme will do for you
  • Ten essential qualities for success in PR
  • How to set up your own PR consultancy business in seven days

Module #2 The press release

  • The press release defined
  • Why the press release is a vital PR tool
  • How to write a great press release
  • Getting your press release into the right hands at the right time

Module #3 Magazine coverage

  • Why magazine deadlines are important for the PR professional
  • Targeting the right magazines for your PR project
  • How to get magazine coverage - a step-by-step plan for success

Module #4 Newspaper coverage

  • How broadsheets and tabloids differ
  • Tailoring your project for broadsheets and tabloids
  • How to approach newspapers with your project for best results

Module #5 Hitting the airwaves

  • How TV and radio can help you get your message across to millions.
  • Types of TV and radio coverage
  • How to obtaining broadcast coverage
  • The double-whammy - Using other media to promote your TV and radio coverage

Module #6 PR in Cyberspace

  • Introducing the internet for beginners
  • How PR techniques can be applied in Cyberspace
  • Using PR in newsgroups without getting flamed
  • The essentials of e-mail PR
  • Launching a web-based PR campaign

Module #7 Organising PR events

  • Types of PR events and the pros and cons of each
  • Organising a successful event
  • Attracting celebrities to your event
  • Double-whammy 2 - Using other media to promote your PR event

Module #8 Dealing with bad PR

  • How all publicity can be good publicity if you use it properly
  • Damage limitation - the first step in dealing with bad PR
  • Turning the tables - transforming bad PR into a great opportunity.

Module #9 PR and advertorials

  • Advertorials defined and explained
  • Why advertorials are effective
  • The types of advertorials available
  • Launching an advertorial campaign

Module #10 Making yourself famous

  • The pros and cons of fame - it isn't all good news
  • Deciding on the type of fame you want
  • How fame is born
  • Making yourself famous - a step-by-step plan for swift success

Module #11 Going global

  • How to promote yourself, a product or a service internationally
  • The Pros and Cons of global PR
  • The best way to take the world by storm
  • Your golden future as a PR professional

By now you should have already concluded that the PR business is genuinely exciting. After all, there aren't many careers where you can spend your days organising events, arranging publicity tours and rubbing shoulders with the rich and famous.

But quite apart from the excitement which a PR career offers, there are many other advantages which the world of public relations bestows on its professionals. You also get the chance to enjoy a great income, the opportunity to be infinitely creative and if you decide to work freelance, the ability to work flexible hours from the comfort of your own home. And yes, if it's really what you want then you can use your skills in PR to make yourself famous faster than you ever thought possible.

Public Relation

£ 197 + VAT