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Train In A Day

Public Relations


Train In A Day

Inhouse - Course

Duration

1 Day

Course objectives

Discover what public relations really is, how to create your own public relations plan, define your ... see morekey messages, learn techniques for successful idea generation, how to write a press release, gain press release samples and templates, and evaluate your PR.

Price

On request

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Course details

Type Course Duration 1 Day
Method / place Contact course provider Inhouse
Students per class 12
Course objectives Discover what public relations really is, how to create your own public relations plan, define your key messages, learn techniques for successful idea generation, how to write a press release, gain press release samples and templates, and evaluate your PR.
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Public Relations details

  • Public Relations

Public Relations Course Structure

The PR training course is structured so delegates receive a strong element of practical activities and exercises to reinforce the theoretical content.

Delegates will receive an action biased course content that will equip them with the fundamental knowledge and application of public relations.

Public Relations Course Overview

What is PR?

The Truth about PR

What PR is not - the difference between PR and Advertising

Case Studies: BT; Gambling Bill Campaign

What PR can do for you

  • Fundamentals of the PR process and PR strategy
  • 9 stages of effective PR Planning
  • How to understand your current positioning

Case Study: Yorkie

  • Defining your PR objectives

Case Studies: Political Campaigns; BT

  • Defining your Audiences
  • Defining your Key Messages

Case Studies: New Labour; Direct Line

  • Selecting target media
  • Idea Generation

Case Studies: Which Car?; Peugeot; Powergen

  • Successful ideas for PR
  • Small business public relations

Putting it all together for an Effective PR Strategy

Setting up your PR Program

How to Write a Press Release

Press Release Samples and Templates

  • New Product/Service Launch
  • New Appointments
  • Charity
  • Industry Announcement
  • Business Expansion
  • New Business press release templates
  • Survey

Media Packs

How to get Feature Articles

Top Tips for Getting the Most From Journalists

Writing a Query Letter

Writing a Pitch Letter to Editors

PR Evaluation

Your PR Strategy Outline and Feedback to Delegates

 

 

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Teachers/ trainers

profesorado Carl Duncker
Facilitator

Carl Duncker, a leading UK marketing trainer, delivers Marketing training courses to business leaders, entrepeneurs and public sector managers. Carl is a Chartered Marketer with the Chartered Institute of Marketing. With 15 years of marketing management within b2b, b2c and public sector organisation Carl brings a unique wealth of experience.

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On Train In A Day
  • Provider description
    • Why You Should Consider traininaday 1. 100% money back guarantee. Our training courses will meet your requirements or your money back! 2. 60 days tutor support. Receive support and feedback from your facilitator beyond your training day. 3. Skilled facilitators who are proven in their field backed with 'real world' and 'hands on' experience. 4. Maximum of 12 delegates. We do not do management training seminars. Our small group environment provides maximum participation for your employees. 5. Interactive and participative environment that engages delegates. 6. Best-practice models and methodologies that will deliver real value in the workplace.
  • Advantages of studying with Train In A Day
    • 7. Personal Action Plans that allow you to implement what you have learnt the next working day. 8. Full colour delegate workbooks are provided enabling delegates to participate through the day and which act as a valuable reference in the workplace. 9. Multimedia Presentations. Not that we employ presenters. We choose only skilled and experienced marketing, management and hr facilitators who get the best from your delegate and/or team. 10. Nationwide. We deliver in-house training anywhere in the UK including London, Manchester, Birmingham, Leeds and Scotland. All our facilitators are available to deliver courses in Europe, US and Asia. Why not enquire about management training, marketing training or hr courses on your premises?
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