Public Relations

Public Relations Course Structure

The PR training course is structured so delegates receive a strong element of practical activities and exercises to reinforce the theoretical content.

Delegates will receive an action biased course content that will equip them with the fundamental knowledge and application of public relations.

Public Relations Course Overview

What is PR?

The Truth about PR

What PR is not - the difference between PR and Advertising

Case Studies: BT; Gambling Bill Campaign

What PR can do for you

• Fundamentals of the PR process and PR strategy
• 9 stages of effective PR Planning
• How to understand your current positioning

Case Study: Yorkie

• Defining your PR objectives

Case Studies: Political Campaigns; BT

• Defining your Audiences
• Defining your Key Messages

Case Studies: New Labour; Direct Line

• Selecting target media
• Idea Generation

Case Studies: Which Car?; Peugeot; Powergen

• Successful ideas for PR
• Small business public relations

Putting it all together for an Effective PR Strategy

Setting up your PR Program

How to Write a Press Release

Press Release Samples and Templates

• New Product/Service Launch
• New Appointments
• Charity
• Industry Announcement
• Business Expansion
• New Business press release templates
• Survey

Media Packs

How to get Feature Articles

Top Tips for Getting the Most From Journalists

Writing a Query Letter

Writing a Pitch Letter to Editors

PR Evaluation

Your PR Strategy Outline and Feedback to Delegates