Public Relations
Bachelor's degree
In London
Description
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Type
Bachelor's degree
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Location
London
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Duration
3 Years
While preparing you for a career in Public Relations, this degree course also encourages you to develop your own enterprise skills so that you will profit from your creative ideas in a wider context. You will become aware of means available for communicating ideas, products and services to a wide range of audiences.
Facilities
Location
Start date
Start date
About this course
Some, or all of the following achievements:
* 2 or more 'A' Level passes with at least 3 GCSE passes at grade C or above
* An EDEXCEL GNVQ at Advanced Level (or equivalent) at Merit Level.
* Access Certificate recognised by the National Open College Network with at least 16 (48) Credits at level 3.
* A previous successful career in relevant area to a level that the team, through a process of accreditation of Prior and Experiential Learning (AP(E)L) considers being the equivalent of academic achievement.
International and EU students: IELTS 6.0
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Course programme
Content
Public Relations is a dynamic, challenging, and rewarding industry. It is essentially the management of reputation and therefore, it is at the heart of the corporate and communications mix for all organisations. This key position within the strategic business management process ensures that Public Relations professionals deliver 'added-value' to their organisations.
This is one of the few degree courses which focus on Public Relations and it is specifically designed to provide students with a comprehensive understanding of the industry and other related creative sectors.
Areas examined including Public Relations, sponsorship, marketing and advertising are studied in relation to current business practice. Students will also learn the skills necessary to communicate and promote ideas, products and services to a wide range of audiences.
Structure
Year 1
In Year 1 Foundation for Enterprise encourages independence of thought and provides you with the underpinning knowledge to place your ideas within the context of contemporary communications. You also have the opportunity to study fundamental aspects of the communications sector and how it is organised. You will identify how essential concepts are used by both commercial and not-for-profit organisations.
Year 2
The theme of Managing Enterprise in Year 2 focuses on the management aspects of the sector. There is also an opportunity for you to take an elective unit of general interest to you and which may be delivered by another School within the College.
Year 3
The units Strategy and Planning for Enterprise, Strategic Planning and Management of Change are applied to the management of reputation through Public Relations in Year 3. The final project allows you to investigate a specific area through your research.
Additional information
Comments: This course is taught within the Faculty of Media.
Career opportunities: A small percentage of graduates will opt to progress onto one of the Marketing School's MA degree programmes. Others will secure associate and account management roles in the PR and marketing industries. Some, for example, will move into agencies on account handling, whilst others will move into client-side roles or even completely new industries as a result of their skills development and career mapping over. Other graduate destinations include further study for teaching certificates, starting own businesses, consultancy and work within local government.
Public Relations