Public Relations
Course
In Bude
Description
-
Type
Course
-
Location
Bude
Public Relations Course The surge in popularity and importance that Public Relations has enjoyed in recent years, represents the attempt by professional management to harness yet another tool to wring success from the market-place. As late as the 1960's, PR was seen as an expensive luxury, available only to a few of the largest corporations. 'Public Image' was something unknown to the average business planner, and 'press coverage' referred to paid advertisements. Today, few companies are launched without an attempt to generate some media coverage and the scope of focus of PR is changing as it expands from promoting the reputations of commercial and industrial concerns into areas of greater social involvement. This course will provide you with an in-depth knowledge of this amazing and interesting profession.
Facilities
Location
Start date
Start date
Reviews
Subjects
- IT
- Public
- Public Relations
Course programme
Syllabus
Introduction to public relations
The scope of public relations
The organisation
Corporate identity
The public relations process
Personal attributes
The tools of public relations
Communication and advertising
Oral communication and presentations
Special events and promotions
For a more detailed syllabus on this course, click here
Study Hours
This is only an approximate figure and is dependant upon how much time you can dedicate to your studies and how well you grasp the learning concepts in the course material. Furthermore, at the end of each lesson there is a question paper that needs to be completed and returned to your tutor. You should allow at least 1 - 2 hours of study to complete each question paper.
The approximate amount of time required to complete the course is: 165 hrs.
Public Relations