Public Relations

Stonebridge Associated Colleges
At Bude

£299
+ VAT
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Important information

  • Course
  • Bude
Description

Public Relations Course The surge in popularity and importance that Public Relations has enjoyed in recent years, represents the attempt by professional management to harness yet another tool to wring success from the market-place. As late as the 1960's, PR was seen as an expensive luxury, available only to a few of the largest corporations. 'Public Image' was something unknown to the average business planner, and 'press coverage' referred to paid advertisements.

Today, few companies are launched without an attempt to generate some media coverage and the scope of focus of PR is changing as it expands from promoting the reputations of commercial and industrial concerns into areas of greater social involvement. This course will provide you with an in-depth knowledge of this amazing and interesting profession.

Important information
Venues

Where and when

Starts Location
On request
Bude
Stonebridge House, Ocean View Road, EX23 8ST, Cornwall, England

What you'll learn on the course

IT
Public
Public Relations

Course programme

Syllabus

Introduction to public relations

The scope of public relations

The organisation

Corporate identity

The public relations process

Personal attributes

The tools of public relations

Communication and advertising

Oral communication and presentations

Special events and promotions

For a more detailed syllabus on this course, click here

Study Hours

This is only an approximate figure and is dependant upon how much time you can dedicate to your studies and how well you grasp the learning concepts in the course material. Furthermore, at the end of each lesson there is a question paper that needs to be completed and returned to your tutor. You should allow at least 1 - 2 hours of study to complete each question paper.

The approximate amount of time required to complete the course is: 165 hrs.


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