Public Relations Management – Level 2
-
Impressed with overall presentation of this programme. Keep up the good work. Looking forward to future sessions.
← | →
-
The programme has enriched my understanding of Human Resource practice as a function for an organisational process. I look forward to other far reaching programmes with this training centre in the near future.
← | →
-
Great. I enjoyed the role play press conference session. I learned a lot and will definitely choose LCT for my training needs.
← | →
Short course
In London
Boost your professional career with this Public Relations Management Course!
-
Type
Short course
-
Level
Intermediate
-
Location
London
-
Duration
1 Week
-
Start date
October
other dates
Learn to prepare and implement a PR plan with this Public Relations Management Course - Level 2 organized by London Corporate Training.
The world of communications is a rapidly changing one. New Public Relations techniques evolve quickly and PR managers need to stay abreast of the latest trends to be effective operators.
This one-week training course helps PR managers to date communications techniques, become familiar with new industry standards and understand how to lead a successful PR campaign.
The curriculum is designed to assist delegates understand the processes and procedures for meticulously planning an effective PR campaign, in a schedule of comprehensive training modules taught by experienced PR practitioners.
Our training consultants take delegates through each phase of a campaign step-by-step examining what managers expect from journalists and what editors need from them.
Delegates examine case studies composed of successful and unsuccessful campaigns and work with consultants to provide their own solutions to each public relations challenge.
If you want to be part of this training, please ask for further information to the centre through emagister.co.uk. You won’t regret it!
Facilities
Location
Start date
Start date
About this course
By the end of the course you will be able to:
• Strengthen current management, structures, methods and techniques of PR
• Create a successful PR plan
• Implement plan effectively
• Maximise the Return on Investment (ROI) of PR
• Build strong and durable relationships with all media
• PR Managers
• PR Assistants
• PR Executives
• Marketing Managers
• Marketing Assistants
• Marketing Executives
• Those in PR in public sector, private sector and not-for-profit organisations
• Those in PR at the national, regional and community level
• Those working for international, global or supranational organisations
• Those who need to understand the rapidly changing media environment
Reviews
-
Impressed with overall presentation of this programme. Keep up the good work. Looking forward to future sessions.
← | →
-
The programme has enriched my understanding of Human Resource practice as a function for an organisational process. I look forward to other far reaching programmes with this training centre in the near future.
← | →
-
Great. I enjoyed the role play press conference session. I learned a lot and will definitely choose LCT for my training needs.
← | →
Course rating
Recommended
Centre rating
Christina Fordtor
Kazeem, A.T.
Nana Adjoa Dufu
Usoroh, Out-Ekong
Dalal Alasfour
This centre's achievements
All courses are up to date
The average rating is higher than 3.7
More than 50 reviews in the last 12 months
This centre has featured on Emagister for 15 years
Subjects
- Public Relations
- Public relations management
- PR
- PR Management
- Investment
- PR training
- Public
- Project
- Media
- KPI Reporting
Course programme
What you are Promoting?
·PR to promote organisation’s vision, mission and strategy
·Benefits of products and services
·Target messages for specific audiences, stakeholders and markets
·Objective measures of success: KPIs
·Return on Investment: ROI
Social Media and Multi-media
·Understanding the scope, power and immediacy of these media
·Monitoring what is said, where and by whom
·Responding to negative feedback positively
·Pro-actively participating in social and multi-media
·Dos and don’ts
Five Steps for a Successful PR Plan
·Agree your objectives, set targets and quantify results
·Appropriate channels, methods and mix
·Maximise budget and resources
·Recruit and manage your PR team: internal and external
·Effective project management of the implementation
Media Relations
·What do you want from editors, journalists and their media?
·What do they need from you?
·Understand the pressures and deadlines they are under
·Work together to build long-term durable relationships
·Ten top tips for developing lasting relationships
Press Conferences and Interviews
·Managing press conferences and dealing with journalists’ enquiries
·Giving winning television interviews
·Radio interviews with impact
·Handle difficult questions on the telephone
·Avoid the 5 most common mistakes
Public Relations Management – Level 2