Public Relations - Press Officer in a Day

Course review:

Advertising costs a fortune. Positive publicity is not only more effective - it's free! With a small number of people trained in key PR skills any business, organisation, or department, can achieve spectacular rewards in terms of publicity for products or services.

This one day course brings PR within the reach of even the smallest group or business ... and in the context of larger organisations means there is knowledgeable assistance on the ground to support the efforts of busy press offices and public relations advisers.

The course will equip members with the core skills they need, ranging from planning and targeting to preparing news releases which will be used by the press, radio and television every time.

In addition the course will also deliver the skills to help defend the organisation in a crisis.The Public Relations Course will be one of the most cost-effective marketing investments you will ever make - and that’s a promise.

Key training areas:

- Setting targets

- Identifying positive PR opportunities

- News angles: Understanding how journalists think

- and using that!

- Producing news releases that will be used

- every time

- Using photographs and photo opportunities

- Monitoring and analysis

- Responding effectively in crisis situations