Publishing 1

PUBLISHING 1 It's easier than ever to start a career in publishing
Have you ever wondered what it would be like to work in a more creative industry? Well wonder no more. With the demise of unwieldy printing technology and the advent of desktop publishing, it is easier than ever before to become a publisher. In this course you will find out about how the industry works, learn the creative and artistic skills of the trade, learn how to market your work and develop an understanding of the ethical issues and laws relating to the field. You will also have a chance to undertake a stimulating publishing project and implement the skills you have learned. COURSE STRUCTURE
1. The Publishing World
Nature & scope of publishing, types of publishers, how books are published, market research
2. Publishing Procedures & Techniques
Colour or black & white; film or digital imaging, types of printing, alternative ways of doing
layout (eg. typesetting, paste up, electronic layout with Adobe products or MS publisher),
comparing types of digital graphic files, printing costs, etc.
3. Desktop Publishing
Word Processing, Alternative publishing methods: Printing on a Computer Printer;
Supplying a "Master" to a commercial printer, or plublishing electronically (eg. Internet or CD)
4. Desktop Publishing
Software options, use of colour, black and white, use of graphics, putting it together, etc.
5. Illustration: Graphics
Line illustrations, cartoons, photos etc. Freehand work, Computer graphics, etc.
6. Illustration: Photography
Photographic Equipment & Materials; Composition; Development of Photographic Style
Portraiture, Posing for Photographs, Planning a Photo Session, Studio Photography,
Fault Finding, etc.
7. Researching
Types of Research (Exploratory, Experimental etc), Primary & Secondary Data sources,
Planning a survey, Conducting an interview.
8. Marketing in Publishing
Understanding marketing & publicity -what makes a publication succeed or fail, launches,
press releases, etc.
9. Publishing: Ethics & The Law
Public attitudes, accuracy of writing, bias, monopolies, media ownership concerns, etc.
10. Publishing Project
Here you actually publish something.

AIMS

• Define the scope and nature of publishing today.
• Describe some of the processes that are commonly used to perform work tasks in the publishing industry.
• Identify a viable process to follow for desktop publishing of a small publication for printing on paper.
• Identify a viable process to follow for desktop publishing of a small publication in an electronic format (eg. E book or web site).
• Evaluate different types of illustration for ease and relevance for use in different publishing situations.
• Determine photography appropriate for inclusion in a publication.
• Determine research required appropriate to the needs of a publication.
• Determine a marketing strategy appropriate to the needs of a publication.
• Identify the impact of legal and ethical issues on a publisher.
• Plan the production and marketing of a publication.