Publishing 2

PUBLISHING 2 This course builds on Publishing I, covering the following:

• The Publishing Process
• Print Media, Electronic Media
• Law and the Media: Copyright, International vs National Law, Deformation, Blasphemy, Criminal Libel, Contract Law, Right to Privacy, Reporting Restrictions, Internet, CD/Film and Other Electronic Media
• Ethics and Morality: Professional Code of Conduct, Prejudice (Cultural, Economic, Political); Statistics, Digital/Photo Manipulation; War; Crime; Censorship and Freedom;
• Maintaining Impartiality; Importance of Accuracy.
• Production Systems I: From Writing to Printing
• Layout for Print Media
• Media Advertising
• Marketing and Distribution Systems

COURSE STRUCTURE
There are eight lessons in this module as follows:
1.         The Publishing Process
2.         Law and the Media
3.         Ethics & Morality
4.         Production Systems I -from writing to printing
5.         Production Systems II
6.         Layout for Print Media
7.         Media Advertising
8.         Marketing and Distribution Systems -Print & Electronic Media
AIMS

• Develop a better understanding of the nature and scope of processes in a variety of different types of publishing workplaces.
• Discuss the law in relation to the media, whether as a journalist, editor or publisher.
• Discuss the basics of Ethics and Morality in relation to Publishing.
• Explain the Production Systems of publishing from writing to printing.
• Describe the scope of work involved in layout and design requirements for the Print Media.
• Explain what Media Advertising is and understand the processes for publishing advertising content.
• Describe the marketing and Distribution of published items as well as those through Electronic Media.