Publishing 3 (Business Practices)

PUBLISHING 3 COURSE CONTENT
There are seven lessons in this module/course as follows:
1. What to publish? - Deciding what and how to publish: market analysis, sponsorship, advertising, reader demand, industry support, distribution channels
2.  Planning a New Publication
3.  Costing a New Publication
4.  Resource Management -  Managing physical, human and intellectual resources
5.  Risk Management - Legal considerations, insurance, staff wellbeing
6.  Managing Writers
7.  Managing Production & Distribution - Cost, timing, quality control, accuracy
 
WHAT YOU MAY DO IN THIS COURSE
Some of the activities you will be required to do in this course are: 

• Research the kinds and styles of works produced by three different book publishers;
• List market research strategies that a publisher might use to decide which proposal to develop;
• Research the percentage of publication given to advertising and graphics in three e-zines or books;
• List the information that a publisher might want to research before either (i) commissioning a new children's book (choose the topic), or (ii) starting up a new magazine aimed at 8-12 year old children
• Investigate the costs involved in cash and/or in resources in producing a particular publication
• Write up a budget for the publishing of one issue of a local newsletter in two colours
• Identify factors that contribute the very different retail prices of books and magazines
• Prepare a draft business plan for a publishing business of your choice.
• Investigate insurance policies that would be relevant to the publishing industry
• Define publishers' responsibility in regards to copyright
• Explain how a publisher would find a freelance writer and the process for contracting them
• Briefly explain the importance of a photo library.
• Track the process of a best seller and collect information on the marketing/advertising/selling process
• Write different procedures which would be relevant to management of the production and distribution of a new e-zine, new magazine or new industry newsletter.