There are established research methods and skills that have been developed in the business information sector that can be very successfully applied to fundraising activities. This one day course concentrates on the most useful of these practices. It has been specifically designed for those who work in all kinds of fund raising units in not-for-profit organisations and who regularly need to do effective business research for fundraising activities.
outcomes:- knowledge of the best methods, practices, models and structures used in business information research and how to apply them to fundraising projects
- a good understanding of the structure of modern business, especially the companies in sectors where most individual donors are likely to be dispersed
- a feel for companies that are the most likely to make endowments
- a detailed grounding in corporate people research, especially how to research individuals' roles and functions
programme:- fundamentals of business research
- types of company; structure, size, ownership
- company funding and growth; private equity investing
- sectors of particular interest; financial services; new economy companies
- structuring business research
- developing methods for conducting effective research
- published sources and services; which to subscribe to
- identification of company management; directors and key executives
- detailed collection of information on directors and managers as individuals
- methods and sources for research
speaker:Sylvia James , Management Consultant
Consultant specialising in business information provision.
Sylvia James has worked as a management consultant for many years. She has advised on projects for a wide range of international industrial and financial services companies and non-profit organisations as a researcher and consultant, specialising in all aspects of their business information provision. As part of her wide ranging consultancy activities, she writes articles and courses, lectures and holds management briefings in Europe, Asia and North America.
In 2007, Sylvia was awarded the ALA Brass Thomson Award for Excellence in Business Librarianship. View the ALA press release .
