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Review and Test Writing E-learning Course

Training

Online

£ 99 + VAT

Description

  • Type

    Training

  • Methodology

    Online

  • Class hours

    3h

You will learn: How to make your review well-researched, accurate and informed. How to convey first hand experience of the product or service. How to make your review knowledgeable, authoritative and expert. How to make your review entertaining for all your readers. Lots of different styles and approaches to use. How to develop an authentic and unique tone of voice. How to predict, and fulfill, the reader's expectations. How to plan, craft, and edit your review. How to use your writing time super-efficiently. How the law affects what you can and can't write. Suitable for: Suitable for: Anyone new to reviewing or testing products, including, including writers, editors, subs, production editors, bloggers, contributors, PR executives and staff on internal publications.

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Reviews

Teachers and trainers (1)

Piers Ford

Piers Ford

Senior trainer

Piers Ford is a highly experienced journalist, specialising in reviews, tests, features and profiles, and contributes to a large number of business, arts and lifestyle publications. His work has appeared in The Independent on Sunday, France magazine, BBC Music magazine, Gramophone, The Singer, The Financial Times, Boards, Amazon.co.uk, Heritage and Country Living. Our Review writing e-learning courses take advantage of his extensive experience.

Course programme

Review and test writing

The best reviews and tests are always interesting to read, even if the reader has no intention of buying or using the product! This course shows you how to be objective and balanced, while still entertaining your reader with your observations and personal style. Whether it’s a travel review, car road test, IT test, or you just see yourself as the next Jeremy Clarkson, this course shows you everything you need to know, with invaluable tips from expert reviewers. We give it a Best Buy, 10 point, 5 star rating!

Knowing your reader

Who are they and what do they want from a review in your title?

What a review should do

Giving first hand experience

Getting your message across

Reporting your research to your reader

Adding authority

Making your reader think

Extending your understanding

Recommending a product

Providing expertise and advice

What is a bad review?

How to structure your review

Review writing is journalism

Meeting the standards your readers expect

Structuring to keep your reader reading

Getting the right style and tone

Finding the right voice for your audience

The plan

Breaking it down in order of importance

Balancing your argument

Deciding the verdict and rating

Templates

Working successfully within a template

Finding the angle

Hooking the reader

Making it work for your title or site

Good writing

Strong intros

Different styles

Driving the story forward and giving it pace

Using eyecatchers

Avoiding worn out phrases

Definitive conclusions

Keeping it legal

Being alert to the dangers of libel and defamation

Exercises and quizzes

To check your understanding of the theory, during the e-learning course you will be quizzed on how to grab your reader from the start and how to organise your information for maximum impact.

Top tips and checklists

Handy tips and checklists at key stages of the course. These cover vital topics including: the ingredients for a great review; how to find your angle; how to catch the reader's eye and how to write it up in a way that really works.

Feedback from the trainer

Our expert trainers are here to provide you with invaluable one-to-one feedback on your progress. Email your work and the trainer will supply you with individual guidance, comments and practical suggestions. Then, once you've improved your work, the trainer will appraise your revised content and provide a second set of constructive comments. This unique feedback really brings your e-learning to life and makes sure you have truly grasped - and applied - all of the key principles.

Review and Test Writing E-learning Course

£ 99 + VAT