Course not currently available
Review and Test Writing E-learning Course
Training
Online
Description
-
Type
Training
-
Methodology
Online
-
Class hours
3h
You will learn: How to make your review well-researched, accurate and informed. How to convey first hand experience of the product or service. How to make your review knowledgeable, authoritative and expert. How to make your review entertaining for all your readers. Lots of different styles and approaches to use. How to develop an authentic and unique tone of voice. How to predict, and fulfill, the reader's expectations. How to plan, craft, and edit your review. How to use your writing time super-efficiently. How the law affects what you can and can't write. Suitable for: Suitable for: Anyone new to reviewing or testing products, including, including writers, editors, subs, production editors, bloggers, contributors, PR executives and staff on internal publications.
Reviews
Teachers and trainers (1)
Piers Ford
Senior trainer
Piers Ford is a highly experienced journalist, specialising in reviews, tests, features and profiles, and contributes to a large number of business, arts and lifestyle publications. His work has appeared in The Independent on Sunday, France magazine, BBC Music magazine, Gramophone, The Singer, The Financial Times, Boards, Amazon.co.uk, Heritage and Country Living. Our Review writing e-learning courses take advantage of his extensive experience.
Course programme
Review and test writing
The best reviews and tests are always interesting to read, even if the reader has no intention of buying or using the product! This course shows you how to be objective and balanced, while still entertaining your reader with your observations and personal style. Whether it’s a travel review, car road test, IT test, or you just see yourself as the next Jeremy Clarkson, this course shows you everything you need to know, with invaluable tips from expert reviewers. We give it a Best Buy, 10 point, 5 star rating!
Knowing your reader
Who are they and what do they want from a review in your title?
What a review should do
Giving first hand experience
Getting your message across
Reporting your research to your reader
Adding authority
Making your reader think
Extending your understanding
Recommending a product
Providing expertise and advice
What is a bad review?
How to structure your review
Review writing is journalism
Meeting the standards your readers expect
Structuring to keep your reader reading
Getting the right style and tone
Finding the right voice for your audience
The plan
Breaking it down in order of importance
Balancing your argument
Deciding the verdict and rating
Templates
Working successfully within a template
Finding the angle
Hooking the reader
Making it work for your title or site
Good writing
Strong intros
Different styles
Driving the story forward and giving it pace
Using eyecatchers
Avoiding worn out phrases
Definitive conclusions
Keeping it legal
Being alert to the dangers of libel and defamation
Exercises and quizzes
To check your understanding of the theory, during the e-learning course you will be quizzed on how to grab your reader from the start and how to organise your information for maximum impact.
Top tips and checklists
Handy tips and checklists at key stages of the course. These cover vital topics including: the ingredients for a great review; how to find your angle; how to catch the reader's eye and how to write it up in a way that really works.
Feedback from the trainer
Our expert trainers are here to provide you with invaluable one-to-one feedback on your progress. Email your work and the trainer will supply you with individual guidance, comments and practical suggestions. Then, once you've improved your work, the trainer will appraise your revised content and provide a second set of constructive comments. This unique feedback really brings your e-learning to life and makes sure you have truly grasped - and applied - all of the key principles.
Review and Test Writing E-learning Course