Running a Great Event

Overview

Every PR practitioner should know how to run a successful event - but it is not as easy as it might seem. This course is incredibly practical, giving you the knowledge, skills and insights that will help you create and run a great event.

Who should attend

In-house or consultancy PR staff who are going to organise product or service launches, media events, conferences or seminars, photocalls or hospitality events.

Course objectives

By the end of this practical course you will be able to:

> Make your event into a resounding success by learning best practice and concentrating on detail

> Benefit from practical advice from an experienced professional and know what pitfalls to avoid

> Understand the importance of planning and preparation and get you the tools to organise memorable events

Course content

Why Have an Event?

> Identifying the objectives for the event

Planning

> Who - Guest lists

> What - What will happen

> When - Timing

> Where - Venue, location

> How - Travel, access, etc...

Venues

> Finding

> Hiring:

- penalties and contracts

> Restrictions

> Access, parking

> Power and lighting

> Catering

Guests

> Deciding a list:

- invites

- responses

- hospitality

- travel and accommodation

- the visitor/guest experience

The Happening

> The point of the event:

- walk through

- the "get in" - build up

- risk assessment

- hand outs

- timing

Support Material

> Handling the press at an event where there are other guests/ public

Crisis

>What if anything goes wrong?

Staffing

> Staff Do's and Don'ts