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Sales and Marketing for SME Owners

in EnCours (England)

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Course objectives:

The course will enable delegates to: 1. Describe the life-cycle of a policy or product 2. Outline methods of researching stakeholder views, including the use of simple statistical techniques 3. Construct a policy or product communication strategy 4. Appreciate ethical marketing 5. Explain the relationship between marketing and selling 6. Demonstrate good media-handling technique

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Course details

Type Course Duration 1 Day
Method / place Contact course provider Inhouse / Classes
Suitability Those wanting to sharpen their marketing skills
Course objectives The course will enable delegates to: 1. Describe the life-cycle of a policy or product 2. Outline methods of researching stakeholder views, including the use of simple statistical techniques 3. Construct a policy or product communication strategy 4. Appreciate ethical marketing 5. Explain the relationship between marketing and selling 6. Demonstrate good media-handling technique
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Course programme

Sales and Marketing for SME Owners
Sales and Marketing for SME Owners Objectives
The course will enable delegates to:
  • Describe the life-cycle of a policy or product
  • Outline methods of researching stakeholder views, including the use of simple statistical techniques
  • Construct a policy or product communication strategy
  • Appreciate ethical marketing
  • Explain the relationship between marketing and selling
  • Demonstrate good media-handling techniques
  • Appreciate the role of Public Relations specialists and the Press Office
    • Main course content
  • Introduction to Marketing
  • Product or policy life-cycle
  • Research techniques
  • Decision-making techniques for policy or product development options
  • Communication skills and techniques
  • Marketing variations for manufactured or service products
  • Use of promotional offers
  • Consumer behaviour
  • Branding
  • Product / policy portfolio analysis
    • see the full course programme

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    On EnCours

    Provider description
    Encours is a trading name of Encours Ltd.: Registered in England and Wales No: 6625894

    The company provides Inhouse training to both the private and public sectors

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