Sales Presentation Skills

Course Objectives:
The aim of this course is to enable delegates to be able to establish their customers' needs, ho- to match these needs to the benefits offered by their product or service and then create a strong impact by presenting using a systematic brand talk.
Contents:
By the end of this course each delegate will be able to:
- Identify what motivates people to buy
- Plan a structured approach using the systematic sales cycle
- Clearly identify the individual steps of a typical sales call, and then business opportunities in each case
- Maintain control of their presentation using a set of selling tools
- Use simple questioning and active listening techniques to establish exactly what their customer needs and wants
- Identify and sell the benefits, not the features of their products
- Create real impact in the mind of their customers with a structured product brand talk
Who should attend:
Experienced professional salespeople who wish to build on their communication skills to create real impact when selling a product, service or idea to a customer or colleague.
Course benefits:
- Learn the latest principles of competitive pitching and buyers selection methods
- Prepare pitches faster, better and more convincingly
- Improve pre-pitch communication with the customer
- Create team synergy to enhance chances of success
- Handle and delegate tough questions in a positive manner
- Win more business
Additional information:
This senior level course is designed to help delegates win more of their business pitches, achieving a higher conversion-rate in order to increase the organisations revenues.
Certificates:
All delegates who successfully complete this course will receive a certificate of attendance.
Trainers background:
The trainer for this course has extensive experience in design and delivery of sales related training programmes. They have been successfully delivering training to both public and private sector organisations for over twelve years and previously held a number of senior sales positions in variety of industries.