Sales Proposal Writing

Sales Proposal Writing Course Structure

The Sales Proposals training course is structured so delegates receive a strong element of practical activities and exercises to reinforce the theoretical content.

Delegates will receive an action biased course content that will equip them with the fundamental knowledge and application of sales proposal writing.

Sales Proposal Writing Course Overview

• Why Sales Proposals Are Important
• 80/20 of bid management
• Perception is reality
• Moments of truth
• How To Write A Successful Sales Proposal
• Proven 5-Point Structure For Writing Sales Proposals
• Focusing on the buyers' needs
• Proposing a solution to meet those needs
• Quantifying Financial Benefits
• Non-financial benefits
• Implementation
• How to sell ‘you'
• Legal and other stuff
• How To Present Your Sales Proposal
• Structuring your cover letter
• Writing an executive summary
• Fonts, paper and layouts
• Implementing A Successful Proposal System Within Your Company
• Sample Sales Proposal templates
• Using the 80/20 principle
• Bid Management
• Managing your bid pipeline
• Software tools to help you