Search Engine Optimisation

Objectives

Using accepted techniques and technologies to give your website the highest rankings in Search Engines. This course will enable you to optimise your website for Search Engines using valid and proven techniques which adhere o Best Practice


Pre-requisites:

Some knowledge of HTML is required, as well as the basics of building a website


Course Includes:

A comprehensive set of reference notes covering course topics, follow-up telephone support and, for training on Transmedia premises, lunch and refreshments.


Course Outline



How Search Engines work


* Site Indexing
* Spiders and bots
* Google's PageRank technology
* Reciprocal Linking



Creating Accessible and Valid code


* Why Accessibility and Search Rankings work together
* Creating valid HTML/XHTML and CSS
* Validating your code
* Creating Accessible navigation
· Allowing graceful degradation of pages
· Link Checking



Identifying Effetive Keywords


* How many keywords are ideal
* Useful tools to identify effetive keywords
* Why some keywords are better than others
* Analysing keyword Density
* Popularity and frequency of keyword usage



Placing your keywords strategically


* The essential locations for keyword placement and distribution
* History and effectiveness of Meta tags
* Placing keywords in the head and body sections
* Key words in specific attributes
* Keywords on incoming links









Navigation Systems


* Global vs local navigation
* Using hierarchical navigation
* Inline Linking
* Site Maps



External Sites


* Establishing relevant reciprocal linking
* Effective inbound links
* Linking to other sites



Useful tools


* Keyword Density Checkers
* Keyword suggestions
* Site submission tools
* Submitting your site to Google, Yahoo etc
* Google Webmasters' tools