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Homepage › Sales and Marketing Courses › Marketing Courses › Internet Marketing Courses

Search Engine Optimisation Essentials

in Highlander Ltd (England)

Blended Course

Place:

London

Price:

£450 + VAT Special offers 

Duration:

1 Day

Start:

12/01/2009 other dates
See course programme

Requirements:

No knowledge of search marketing is assumed or required but candidates should have an appreciation ... see more

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Course objectives:

Upon successful completion of this course, students will be able to build and implement an SEO strategy & action plan for their website guiding internal resources or managing an external agency.

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Course details

Type Course Duration 1 Day
Method / place Contact course provider Inhouse / Blended in London where
Suitability This is a one day course aimed at online marketers, web executives, web masters, agency account managers and campaign managers who want to understand what SEO is and how to plan & implement an SEO campaign for their own website using internal resources or by engaging an agency.
Course objectives Upon successful completion of this course, students will be able to build and implement an SEO strategy & action plan for their website guiding internal resources or managing an external agency.
Requirements
No knowledge of search marketing is assumed or required but candidates should have an appreciation of search marketing being a key component of an effective Internet marketing strategy.
Price £450 + VAT
Price details
Request this special offer here
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Course programme

Search Engine Optimisation Essentials

Search Engine Optimisation Essentials

Course Overview

Session 1

  • Introductions & agenda
  • Search Engine Marketing (SEM)
  • The power of search
  • Organic search (SEO) versus paid search (PPC)
  • Crawling search engines & how they work
  • Meta search engines
  • Web directories
  • Which search engines to focus on?
  • What is Search Engine Optimisation (SEO)
  • The find, read, crawl, index and rank of SEO

Session 2

  • The find, read, crawl, index and rank of SEO and your website
  • Dealing with dynamic & database-driven sites
  • Dealing with images, Frames, iframes JavaScript, & AJAX

Session 3

  • On-site ranking factors including Title tags, Meta tags & content
  • On-site ranking factors including domains, sub-domains & URLs
  • On-site ranking factors such internal links, anchor text, sitemaps and Google Webmaster Tools
  • Off-site ranking factors & inbound links
  • Google Page Rank

Session 4

  • Planning & implementing your SEO strategy
  • Measuring SEO with position checking
  • Measuring SEO with Google Analytics
  • Researching keywords
  • Planning, prioritising & implementing on-site changes
  • Planning, prioritising & implementing off-site link building
  • Understanding Search engine penalties
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Venues and dates



Where London, 52 Upper Street see map
When Start: 12/01/2009 Finish: 12/01/2009 See calendar
 
Where London, 52 Upper Street see map
When Start: 09/03/2009 Finish: 09/03/2009 See calendar
 
Where London, 52 Upper Street see map
When Start: 05/05/2009 Finish: 05/05/2009 See calendar
 
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On Highlander Ltd

Provider description
Since 1995 Highlander has been offering award winning training for web developers, graphic designers, desktop publishers and other IT professionals. A large number of Highlander's training classes now come with a full six months post course access to our instructor led learning portal. This gives you access to course files, slides, exercises, course glossary, discussion forums real world samples and more, ensuring you continue developing your skills once you leave the classroom. Check the individual course overviews for details of what is included with your course, or speak to one of our training advisors.
Advantages of studying with Highlander Ltd
By only using instructors who are experts in their field with years of hands on experience to back up their formal qualifications, Highlander provides essential skills that are truly applicable to real world projects. As an Authorised Adobe Training Centre, many of the courses Highlander runs are the official curriculum supporting the Adobe Certified Expert and Macromedia Certified Professional qualifications, which are recognised industry qualifications for designers and developers, and a great way to add value to your organisation's professional standards and quality, not to mention the individual's own skills and value.
Course provider history
Over the last 13 years Highlander has built up an excellent reputation as a specialist provider of training and consulting services. The first ever UK company to win the 'Macromedia European Training Partner of the Year' award, accredited by the Institute of IT Training, an Authorised Adobe Training Centre and an authorised Quark Education Centre, Highlander is the UK's favourite Adobe training provider.
Specialises in
Highlander primarily specialises in the Adobe product range, Internet Marketing and open source solutions such as PHP/MySQL. The Adobe courses can be taken at both an introductory and expert level, making Highlander the best choice for developers with all levels of experience. Specialist subjects include: Acrobat, Captivate, Coldfusion, DreamWeaver, Fireworks, Flash, Flex, Illustrator, InDesign and Photoshop. Highlander also runs internet marketing workshops covering Google Analytics, Google Adwords and Search Engine Optimisation which provides all the necessary skills to effectively market your company online.

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