Search Engine Optimisation - How to Win

For anyone responsible for attracting visitors and boosting their site position on search engine rankings. The technology, tools, and tips for creating a website that responds to the leading search engines. Ways to interact and spread the word. Includes:

- How search engines work and what they aim to achieve
- Why content is critical
- Refining your content to attract search engines
- Keyword analysis
- Descriptions that attract search engines
- Creating a searchable site design
- The importance of links
- Interaction of repeat visits
- Page rank and trust values
- Directories and metasearch

Not for: Those with a detailed understanding of SEO