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Search Engine Optimisation SEO

in Harlequin Training (England)

Classes Course

Place:

London

Price:

£395 + VAT Special offers 

Duration:

395 Days

Start:

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Requirements:

Delegates should have an understanding of internet technologies.

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Course objectives:

Many organisations have well-designed and functional sites, but they do not always generate the revenue expected. This course will show you methods of potentially earning more revenue from your website, while providing visitors with a more rewarding online experience.

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Course details

Type Course Duration 395 Days
Method / place Contact course provider Inhouse / Classes in London where
Students per class 7
Suitability Delegates with an understanding of internet technologies.
Course objectives Many organisations have well-designed and functional sites, but they do not always generate the revenue expected. This course will show you methods of potentially earning more revenue from your website, while providing visitors with a more rewarding online experience.
Requirements
Delegates should have an understanding of internet technologies.
Price £395 + VAT
Price details
Request this special offer here
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Course programme

Search Engine Optimisation SEO
Search Engine Optimisation SEO

INTRODUCTION

  • The difference between spiders and directories

  • The difference between SEO and PPC

  • Who’s who - identifying key search engines

    HOW SEARCH WORKS



  • Boolean logic and advanced search techniques

  • How are you doing now?

  • How do spiders see your pages

  • How spiders index pages

  • Factors affecting search results
     
    SPIDER KILLERS


  • Server administration issues

  • Working with scripts

  • Working with frames and tables

  • Avoid spider spamming and keyword stuffing

  • Doorway/gateway pages
     
    CONSTRUCTING ENGINE FRIENDLY PAGES



  • Structured mark up

  • Instructions for robots

  • Optimising metadata

  • Optimising title syntax

  • Identifying suitable landing pages

  • Using structural tags

  • Building reciprocal links
     
    KEY WORD RESEARCH


  • Coming up with a master list

  • Using key word suggestion tools

  • How do I know which words my customers are actually using?

  • Can I minimise the competition for my keywords

  • Implementing keywords into content and page structure

  • Which words should I use for SEO and which for PPC

      BUYING YOUR WAY IN


  • Using link builders

  • Identifying who’s who in the paid world

  • Paying for inclusion

  • Paid placement listings

  • Pay per click

    DEFINING A PLAN FOR YOUR ORGANISATION


  • Setting and attaining objectives

  • Planning a strategy

  • When and what to register

  • Deciding on a schedule for updates

  • Performing spot checks

  • Monitoring your web stats - checking web logs for evidence of crawlers

  • Maintaining your position

  • Using SEO software

    Questions and answers
     
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    Where London, 2 Exmoor Street see map
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    On Harlequin Training

    Provider description
    Your creative training partner.

    Public training courses in London and private training anywhere.
    Harlequin offers the best deals for group bookings.

    We are Adobe, Quark and Maxon authorised and are accredited with the Institute of IT Training.
    Advantages of studying with Harlequin Training
    Harlequin Training is Adobe, Quark and Maxon authorised. The training we provide is up-to-the-moment and to a standard approved by the software manufacturers. Harlequin Training is a member of the Institute of IT Training. All our trainers are experienced practitioners: they have encountered the problems our delegates have encountered and found solutions for them. All of Harlequin Training’s courses are planned out with specific objectives and goals for our delegates. Each delegate evaluates their training on Harlequin’s online system at the end of each course. All training courses come with three months free post-training support. Private courses can be based around your own objectives, experience and your own files and work. The Harlequin Training Studio Vouchers group-booking discount scheme can be used for any delegate in your company can be used at any time over a twelve month period on any public course at Harlequin.
    Specialises in
    Harlequin Training is a dynamic London based creative training organisation delivering expert training. Harlequin Training is Adobe, Quark and Maxon (Cinema 4D) authorised and is partnered with Apple and Autodesk authorised trainers. Harlequin Training is registered with the Institute of IT Training and is committed to the Institute's code of practice. We never have more than seven people on a public course and each one uses their own Mac or PC. Armed with this practical experience and our courseware and post-training support, you can take full advantage of your new skills immediately. We provide public training courses on all top creative applications and we can provide private training designed for your specific requirements either at our or at your offices. We also offer site visits and floor walks for clients keen to keep their skills at the cutting edge. Whatever your training requirement is, please do not hesitate to contact us.

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