Search Engine Optimisation Training

Search Engine Optimisation Training Course

The training is on a one-to-one basis. We'll train you in all the latest optimisation techniques and show you how to apply them to your own site.

At the end of the day you will know how to run a search engine marketing strategy for your own website and you'll have benefited from our professional consultancy into the market.

There is also the option of our follow-up consultancy service where we will give you up to three hours phone and email consultancy once you've got started to show you where the optimisation can be improved and to check you've used the correct techniques. It's an ideal way to ensure your SEO campaign is heading in the right direction and that your website will attract the maximum possible targeted traffic.

Contents
The following represents a typical breakdown of our Search Engine Optimisation course, however we can tailor all our courses to specific requirements as required.

Preparing your site

How to choose the right keywords to be found by

Using meta tags correctly and effectively

Writing search engine and user friendly content

Optimising title, header and alt tags

Problematic site design issues e.g. Flash, frames etc.

Search Engines

How they are influenced in their rankings

Who are the major players in the market

How to submit to search engines

Avoid "spamming" search engines

Directories and links

Why key directories are crucial to high rankings

The smart way to choose your directory category

Link popularity and how search engines measure it

How to boost rankings through reciprocal linking

How to create a links strategy and manage it

Free optimisation tools to use

Keyword research tools

Traffic tracking software

Competition analysis websites

The best advice sites for ongoing optimisation

Skills Gained:

How to research keywords which your customers are using

How to write effective web copy and meta tag

The differences between search engines and directories

How to submit your site manually to the major search engines

High quality links and where to find them

How to continually manage the process yourself

How to avoid "spamming" and damaging rankings

The best free tools to get ahead of your competition online